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**Salary Range** : $65,700 - $98,500 Annual

Job Details

The stated pay range is based on a national-average location. Actual salary is determined by factors including relevant work experience, skills and location. This position is bonus eligible.

The B2B Campaign Strategist is responsible for coordinating tailored communications, personalized campaigns, and maintaining regular engagement with broker clients. This role involves collaborating with leaders and teams across various departments to manage the development of content and creative strategies for cohesive and effective broker campaigns. These campaigns utilize channels such as email, direct mail, and text messaging to drive revenue growth and enhance customer satisfaction.

As a B2B Campaign Strategist,** **your responsibilities will include:

+ Partner with sales and account management leadership to ensure the development, approval, and timely delivery of new campaigns and related creative assets.

+ Create and submit campaign briefs, route drafts to reviewers and approvers, and facilitate edits and iterations through to final approval.

+ Evaluating holistic campaigns needs to drive a cohesive experience across the customer journey, channels, and campaigns.

+ Utilize strong analytical capabilities to recommend improvements across the broker customer journey.

+ Act as a change agent and advocate for innovative ways to engage prospective and existing brokers, identifying new opportunities creatively.

+ Collaborate with the Sales Enablement team to evaluate campaign effectiveness and offer proactive suggestions to improve the overall campaign results.

+ Communicate strategic and tactical considerations effectively to diverse stakeholders and leadership members.

The B2B Campaign Strategist position** **is well-suited for you if you:

+ Demonstrate exceptional organizational and process or project management expertise.

+ Exhibit critical thinking and problem-solving skills.

+ Possess strong knowledge of marketing principles and practices, including digital and direct marketing.

+ Embrace a self-starter and hands-on mentality, executing on campaigns actively.

+ Work independently with moderate guidance in a matrix environment.

+ Display excellent verbal and written communication skills, synthesizing complex employer benefits and insurance concepts and information.

+ Operate comfortably in a paperless environment, using digital tools to document, organize, and move work.

+ Be proficient with Microsoft Outlook, Word, Excel, PowerPoint, Teams, and Internet-based applications.

+ Show familiarity with marketing automation tools, preferably Salesforce Account Engagement (formerly Pardot).

What you’ll need:

+ Bachelor’s degree in Business, Marketing, Communications, Organizational Change, or equivalent work experience required.

+ 5 years of experience in a communication/campaign role in employer benefits or healthcare insurance industry.

What will set you apart:

+ Master’s degree in Business, Marketing, Communications, Organizational Change, or equivalent work experience.

+ 7 years of experience in a communication/campaign role in employer benefits or healthcare insurance industry.

The Company offers the following benefits for this position, subject to applicable eligibility requirements:

+ medical insurance

+ dental insurance

+ vision insurance

+ 401(k) retirement plan with company match

+ short-term & long-term disability insurance

+ Paid time-off and corporate holidays,

+ paid parental leave

+ company paid life insurance

Click on this link for additional information.

CNO embraces flexibility and encourages you to work where you’re most productive. Associates who live within a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando and Milwaukee) have access to come into that office.

Associates who live outside of a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando and Milwaukee) may perform this role full-time work from home (WFH) from any US based location, as long as you are willing to work central or eastern time zone hours.

All associates may be asked to travel to varying corporate offices periodically. Work cannot be performed from outside of the United States.

Optavise is a trusted benefits partner for business owners and human resources professionals who work hard to build and maintain a healthy, happy workforce. Through Optavise’s cohesive suite of products and services, we guide employers and employees through their healthcare choices to help reduce costs and increase benefits engagement. We streamline administration for employers and educate employees about benefits and care options, making it easy for them to choose and use their benefits wisely. Optavise provides a first-of-its-kind benefits solution, including:

+ Benefits administration technology for a streamlined enrollment process

+ Customizable selection of voluntary benefits that employees want and need

+ Year-round benefits education, communications and advocacy to inform and empower employees to become better healthcare consumers

+ Expert resources, helping employees maximize their benefits and make more informed choices for themselves and their family members.

Our goal is to help people make good healthcare decisions. By simplifying administration and making benefits easier to understand, we help drive employee engagement and satisfaction, and save employers time and money.

Optavise is the worksite marketing brand of CNO Financial Group. CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands and supported by our associates and agents. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.2 million policies and more than $35 billion in total assets. Our 3,400 associates, 8,600 exclusive agents and independent partner agents guide individuals, families and businesses through a lifetime of financial decisions.

We are financially strong and well positioned for continued growth, and we are grounded in our core values of Diversity, Equity & Inclusion (DE&I); Integrity, Customer Focus, Excellence, and Teamwork. We have offices in more than 260 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Philadelphia, Orlando and Milwaukee.

At CNO Financial Group, we’re always looking forward—to the security and stability we help create for our insurance brands’ customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.

If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit CNOinc.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Compensation

Pay Range: $65,700.00 - $98,500.00 Annual

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

**ReqID** : JR168576

**Job Type** : Full time