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Compiles and evaluates research on customer needs in the market or segment and translates those needs into specifications for future generation products. Discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. Responsible for product life cycle management and maintaining the strength of the portfolio. Typically works closely with R&D and other cross functional team members to define and deliver new products.

What you will do:

• Understand the market positioning and strengths of key competitors

• Communicate market intelligence to the appropriate stakeholders

• Describe the basic offerings of a product line and their value to the customer

• Gather and apply market research in decision making

• Assist in the planning, design and implementation of a market research project

• Understand key products and services in the industry

• Research and collect product information, service information and marketing literature

• Understand and assist in development of an obsolescence plan

• Assist with researching new markets, opportunities and segments to support new product development

• Understand key marketing philosophies around product branding

• Identify key elements within a new product's Value Proposition that require evidence

• Utilize the appropriate commercialization plans to put in place to earn new customers or expand in current categories

• Know the market positioning and strengths of key competitors

• Understand the differences between customers; non-users, exclusive users, competitive users and multi-brand users

• Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies

• Understand and describe the concepts and importance of sales forecasting

• Understand and assist in development of a product lifecycle management (PLCM) plan

• Research and apply internal and external data sources for developing pricing

• Utilize market data, planning tools, and expert resources to recommend marketing strategies

• Understand measurements of business performance and how to anticipate trends

Minimum Qualifications (Required):

• Bachelor’s degree required

2+ years of work experience preferred

Preferred Qualifications (Strongly desired):

• MBA preferred

• 2+ years medical device or marketing experience preferred

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.