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BCDPHA Communications Content Specialist

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BCDPHA Communications Content Specialist

Salary

Depends on Qualifications

Location

Baton Rouge, LA

Job Type

Unclassified

Job Number

R-001718

Department

University of New Orleans

Opening Date

04/21/2025

+ Description

+ Benefits

Supplemental Information

Please click HERE (https://ulsuno.wd1.myworkdayjobs.com/en-US/UniversityOfNewOrleans/job/Baton-Rouge-La/BCDPHA-Communications-Content-Specialist\_R-001718?q=R-001718) to apply

+ Leads an effective Digital 1st content strategy, including development and marketing numerous for the Bureau of Chronic Disease Prevention and Healthcare Access (BCDPHA)/Well-Ahead Louisiana programs. Leads all content development, determines key messages, identifies gaps and implements creative solutions. Continually ensures content alignment with grant and brand goals, as well as digital best practices.

+ Leads a foundational process for content management by establishing a folder structure, creating a system for versions and alternates, using tags, determining a naming convention, etc.

+ Leads user experience, ensuring effectiveness for all website audiences as well as associated online tools and applications, etc.

+ Leads a foundational process for online content audits by establishing a system that ensures content accuracy, effective structure, clear calls-to-action, functional resource links, etc.

+ Leads a foundational SEO strategy for all BCDPHA/Well-Head websites to include keyword research, expansion and optimization and search marketing initiatives.

+ Collaborates with Design Manager to develop a foundational evaluation strategy for BCDPHA/Well-Ahead websites providing quarterly analytics reports that highlight key areas of success and opportunity. Continuously recommends website optimizations

+ Leads all paid marketing and evaluation, for BCDPHA/Well-Ahead programs to target audiences and key messages and in coordination with grant deliverables and associated brand strategies

+ Oversees copy for all marketing assets for BCDPHA/Well-Ahead programs,

+ Develops a marketing communications evaluation strategy, and provides quarterly analytics reports

+ Leads the development, execution and management of marketing contract(s) and associated budget(s), continuously providing strategic direction and feedback to selected vendor(s).

+ Leads a foundational email strategy that includes evaluation for BCDPHA/Well-Ahead programs to target audiences and key messages and in coordination with grant deliverables and associated brand strategies.

+ Leads strategic email contact strategies that utilize audience segmentation and automated campaigns.

+ Delivers annual analysis of the email marketing, highlighting key areas of success and opportunity and recommending optimizations for the next fiscal year.

+ Leads a foundational social media strategy that includes evaluation for BCDPHA/Well-Ahead programs, to target audiences and key messages and in coordination with grant deliverables and associated brand strategies.

+ Delivers annual analysis of the social media marketing, highlighting key areas of success and opportunity and recommending optimizations for the next fiscal year.

+ Leads the development, execution and management of annual email marketing and social media contract(s) and associated budget(s), continuously providing strategic direction and feedback to selected vendor(s).

+ Provides functional supervision of the Marketing Specialist, Content Specialist, and Brand Journalist.

+ Executes grant activities as assigned to include execution of work plan activities, participation in project officer calls, grant planning, grant writing, and grant reporting.

+ Supports the development and management of all communications plans and associated grant work plans, leading specific projects as assigned.

+ Supports the development and management of division’s budget to include the development and execution of contracts, MOUs, IATS, etc. and routing invoices appropriately to ensure timely payment.

+ Speaks/presents on behalf of the BCDPHA as assigned.

+ Executes stretch projects and professional development as assigned.

+ Travels as necessary to fulfill job duties and support program deliverables, including but not limited to conferences, seminars, meetings, summits, trainings, etc.

+ Other tasks as assigned.

QUALIFICATIONS

REQUIRED:

+ Bachelor’s degree, or Associate’s degree plus 3 years of professional experience, or 6 years of professional work experience. .

+ Minimum 4 years professional experience with marketing and content development.

+ Minimum 3 years professional experience working with web based content.

+ Proven exceptional writing and editing skills.

+ Excellent analytical and critical thinking skills; effective organizational and time management skills.

+ Great attention to detail and follow up.

+ Ability to manage projects, assignments, and competing priorities.

+ Proficient in the use of Zoom, Teams, and Microsoft Office, including but not limited to Outlook, Word, and Excel.

DESIRED:

+ Advanced degree.

+ Minimum 5 years professional experience with marketing and content development.

+ Minimum 4 years professional experience working with web based content.

+ Minimum 1 year professional experience with project coordination or program coordination.

+ Minimum 1 year professional experience with WordPress, Vimeo, MailerLite, Trello, and/or Adobe Creative Suite.

Benefits for unclassified employees are determined by the individual hiring authority.

Employer

State of Louisiana

Address

For agency contact information, please refer to

the supplemental information above.

Louisiana State Civil Service, Louisiana, 70802

Phone

(866) 783-5462

Website

http://agency.governmentjobs.com/louisiana/default.cfm

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