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Description

Robert Half Marketing and Creative has a client looking or a Media Planning Coordinator in Denver, Colorado. This role is centered in the Consumer Packaged Goods industry, where you will utilize your experience in paid media and social platforms. As a Media Coordinator, your duties will revolve around digital campaign management across various platforms, optimization of media strategies, and collaboration with diverse teams to enhance performance.

Responsibilities:

• Execute and manage paid media campaigns on digital platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, among others.

• Collaborate with media buyers and strategists to fine-tune campaigns aligned with KPIs (ROAS, CPA, CTR, etc.).

• Optimize product feeds across platforms like Google Merchant Center, Facebook Catalog, Amazon, and more.

• Work in tandem with internal teams (creative, analytics, brand) and external vendors to ensure effective launch and maintenance of campaigns.

• Monitor daily campaign pacing and performance, troubleshoot issues, and pinpoint opportunities for improvement.

• Support budget tracking, media plan development, and post-campaign wrap-ups.

• Stay updated with digital media trends, feed automation, and the dynamic CPG marketing landscape.

• Participate in the planning, trafficking, and reporting of paid social and programmatic campaigns.

Requirements • Proficiency in Facebook Insights to effectively analyze and leverage user data

• Experience in crafting and managing Advertisements across various digital platforms

• Strong understanding of Brand Awareness strategies and execution

• Demonstrated abilities in Campaign Planning and implementation

• Broad knowledge and experience in Digital and Digital Media strategies

• Familiarity with PPC - Pay Per Click advertising techniques

• Experience in Paid Social campaigns, including strategy, execution and analysis

• Knowledge of CPG (Consumer Packaged Goods) industry is desirable

• Ability to manage and optimize Social Media Channels for business objectives

• Proficiency in using Google Ad Manager for campaign management

• Experience with Google Analytics 4 (GA4) to track, report and analyze website data. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .