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Description

Robert Half's client is looking for a skilled PPC Specialist to join our team and take charge of managing and optimizing paid search campaigns. This is an excellent long-term contract opportunity for someone with a keen eye for detail and a passion for driving measurable results through strategic advertising efforts.

Responsibilities:

• Develop, manage, and optimize Google Ads campaigns to achieve targeted performance metrics.

• Conduct comprehensive keyword research and competitive analysis to inform campaign strategies.

• Perform A/B testing on ad copy and landing pages to enhance conversion rates and overall campaign efficacy.

• Monitor campaign performance and make data-driven adjustments to improve key performance indicators.

• Collaborate with design and development teams to refine landing pages and ensure alignment with advertising goals.

• Provide regular, detailed performance reports along with actionable insights for improvement.

• Implement strategies to increase brand visibility and awareness through targeted PPC efforts.

• Utilize analytics tools to assess campaign success and identify opportunities for growth.

• Stay updated on industry trends and best practices to maintain cutting-edge advertising strategies.

Requirements

• Minimum of 2 years of hands-on experience managing Google Ads paid search campaigns.

• Proficiency with tools like Google Ads, analytics platforms, and A/B testing software.

• Strong understanding of bid strategy management and conversion rate optimization techniques.

• Experience with CRM systems and content management platforms.

• Familiarity with Adobe Creative Cloud and Facebook Insights.

• Analytical mindset with the ability to translate data into actionable strategies.

• Excellent communication and collaboration skills to work effectively with cross-functional teams

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .