• Web Channel Manager

    MetLife (Cary, NC)


    The Team You Will Join

     

    The MetLife Marketing organization is evolving to enable our Next Frontier strategy. The organization has outlined a new vision - to be a customer-centric and data-driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity.

     

    The organization is on a journey to create a high-performing team equipped with modern capabilities. This will require us to change the organization’s expectation of marketing and shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth - marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities, and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.

     

    The Opportunity

     

    To drive growth at scale, the Web Channel team needs a dynamic, data-driven, web production dynamo to deeply understand our clients and work with internal stakeholders in Agile team environment to build revenue-generating web experiences within brand, legal, compliance and ADA standards.

     

    How You’ll Help Us Build a Confident Future (Key Responsibilities)

     

    - Deeply understand MetLife’s marketing goals and partner closely with internal stakeholders to achieve shared goals

     

    - Define and build revenue-generating web experiences within brand, legal, compliance and ADA standards

     

    - Identify and build web operations and content publishing systems to drive growth for scale

     

    - Author and publish content within Adobe Experience Manager (AEM) on occasion; provide technical guidance and mentoring to authoring team

     

    - Collaborate with Global Design System team to design or tweak AEM components

     

    - Work with business partners to launch country websites, where needed

     

    - Monitor website traffic and performance metrics to identify areas for improvement and make recommendations; diagnose and troubleshoot performance issues

     

    - Run regular site audits for legal, compliance and content value

     

    - Cross-train and keep up-to-date with industry trends, best practices, and emerging technologies

     

    - Manage web channel associates, as needed, and develop their capabilities.

    What You Need to Succeed (Required Qualifications)

    • Exceptional ability to partner with the business and translate asks into scalable digital solutions

    • Outstanding communication and interpersonal skills in a collaborative, cross-functional environment

    • Excellent project management and time management skills with experience with Agile

    • Ability to work independently, stay organized and self-manage tasks

    • Attention to detail and a customer-first mindset

    • Bachelor’s degree or related military experience

    What Can Give You an Edge (Additional Skills)

    • 1+ years’ AEM authoring experience (AEM certification preferred)

    • 1+ years’ Adobe experience beyond AEM include Adobe Analytics, Adobe Campaign, Customer Data Platform, Marketo, Adobe Experience Manager (DAM), Adobe Experience Manager Forms, Adobe Target, Adobe Workfront

    • Experience working in a global, three-shift environment

    Equal Employment Opportunity/Disability/Veterans

    If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.

     

    MetLife maintains a drug-free workplace.