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Description

The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through our scaled Creator Education function, and develop mechanisms to promote community among influencers to be inspired by their peers and share best practices.

We are seeking an experienced, strategic, results-oriented marketer to drive a 360 education strategy for Creators. In this role, you will work cross-functionally with marketing, product, and business development teams to equip and empower creators with the information and tools they need to be successful in our program. You will lead the education roadmap, drive strategy (content and CX) for our scaled education hub (Creator University), explore new education channels and formats, and integrate education at critical points in a Creator’s lifecycle. You will concept and lead webinars and interactive office hours (must be comfortable on camera). You will concept, spearhead, and launch our net-new education ambassador program. This role will drive international parity and scale education across international marketplaces, and work closely with internal and external operational agencies to create a best-in-class Creator experience.

Key job responsibilities

Key job responsibilities

• Create and drive the Creator education roadmap, identifying key moments and formats for educational content

• Up level 360 education strategy, focusing on existing and new channels to reach creators with the most effective content

• Own education content across all platforms and marketing materials such as on social media and at physical events

• Optimize education content to drive broader program KPIs

• Define how best to measure impact of education efforts, and own reporting into regular forums (ie WBR, event recaps, etc.)

• Lead international parity for Creator U (education hub) to adapt and scale for 22 international marketplaces; liaising with international marketing lead to determine which locales should support which content

• Identify & drive improvements to creator education CX

• Manage & oversee operational agency to execute education UX

• Execute biweekly onboarding webinars (via Zoom) to offer new Creators a forum to learn 101 information and ask questions

• Plan, execute, and participate in virtual events (webinars)- *should be comfortable on camera

Basic Qualifications

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.