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Senior Copywriter

Job Category: Marketing

Meet Our Team:

A smart, creative in-house team of copywriters, art directors, producers, editors, and animators. We are innovative prompt engineers and passionate students of technology, and we live for the big ideas that bring Pega to life through great storytelling and award-winning creative expression.

Picture Yourself at Pega:

Pega provides a powerful low-code platform that empowers the world’s leading enterprises to Build for Change®. Clients use our AI-powered decisioning and workflow automation to solve their most pressing business challenges – from personalizing engagement to automating service to streamlining operations. Since 1983, we’ve built our scalable and flexible architecture to help enterprises meet today’s customer demands while continuously transforming for tomorrow.

What You'll Do at Pega:

An innovative, strategic, and conceptual copywriter working across disciplines in close partnership with brand strategy, design, and video teams to concept, generate, write, and develop breakthrough creative work in support of Pega. You will gain access to innovative AI tools, processes, and thought leaders offering countless ways to innovate while helping reimagine creative processes and the role of copywriter for the AI era.

At Pega, you will own and drive project work in close partnership with an incredibly passionate and talented creative team with a strong work culture. A lifelong learner, you’re unafraid to dive deep to understand Pega’s tech and unearth new insights and ideas that will build our brand and evolve our story amidst the ever-accelerating world of technology, business, and beyond. And along the way, you’ll develop strong partnerships and new ways of working to define the next phase of your career.

Copywriting & Strategic Storytelling

+ Leveraging best-in-class Gen AI tools, concept, write and collaborate on a range of creative projects spanning brand, digital, video, event, print, paid media, social, experiential and email.

+ Be comfortable in the craft of shortform (headlines, social posts, subject lines) but also longform (manifestos, longform web copy, and perhaps even thought leadership content).

+ Be able to quickly and fluidly shift tone based on what's appropriate for a given audience or channel, from aspirational to educational to humorous and everything in between.

+ Learn and understand Pega. Become a true student of our incredible technology and then translate ideas and jargon into memorable, breakthrough storytelling and simple, conversational, and resonant copy.

+ Partner with stakeholders, seamlessly navigating fast-moving feedback with flexibility, positivity, and a strong collaborative focus.

+ Manage multiple projects independently and at once, consistently meeting deadlines as a creative lead.

+ Continue to bring a strong external lens to our work in order to push the boundaries of Pega storytelling across channels, campaigns, and beyond.

Gen AI Prompt Engineering & Collaboration

+ Aggressively and proactively leap into the exciting world of creative opportunity offered by AI.

+ Be at the forefront of Gen AI copywriting, prompt engineering, and the incredible co-collaborative potential of this incredible tech.

+ Alongside the team, develop creative prompts and context files to guide AI-generated content development across the marketing organization.

+ Stay current on Gen AI best practices and capabilities while embracing a state of creative & operational change.

Copyediting & Content Governance

+ Ensure governance & creative quality control at both the input (prompt/generated) and output (content) phases for brand consistency and strategic alignment.

+ When required, join workshops and help edit and refine copy written by others or generated with the help of AI.

Brand stewardship

+ Be a champion for brand. Be an expert of Pega brand positioning and brand voice while educating and enabling internal stakeholders and vendors.

+ Continue to enable teams across Pega on our brand story, values and what we stand for as an organization.

Who You Are:

+ You are a passionate storyteller, problem solver, and lifelong learner. You are an adaptive, collaborative communicator who lives at the intersection of creativity and technology. You combine a desire for insight and strategy with a keen eye for passion, persuasiveness, and what it takes to make people feel.

+ You are energized by inter-team partnership, unafraid of a challenge, and energized by the idea of ideating, writing, and developing breakthrough, award-winning creative work that performs in market.

What You've Accomplished:

+ Minimum 5+ years of experience in copywriting, agency experience a plus.

+ Already actively exploring, leveraging, and deeply passionate about Gen AI and its potential for creative, concepting and copywriting.

+ Excel at copywriting for all channels. Versed in creative processes for digital, print and video, social, and experiential.

+ Excellent project management skills to support a fast-paced, deadline-driven atmosphere.

+ Strong interpersonal skills, including an ability to build partnerships while communicating deadlines and expectations clearly.

+ Exceptional attention to detail, highly organized, tech-savvy and a quick learner.

Pega Offers You:

+ An innovative, inclusive, agile, flexible, and fun and creative work environment.

+ A front-row seat to AI-powered transformation where you’ll learn and grow amongst some of the greatest minds in the space.

+ Continuous learning, development, and mentorship opportunities in project management systems, team leadership, and project management expertise.

+ Gartner Analyst-acclaimed technology leadership across our platform.

+ Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company.

Job ID: 21882

It is Pega's policy to engage, recruit, hire, promote, train, discipline, and compensate in all job classifications, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other category protected by law.

https://www.pega.com/about/careers/equal-employment-opportunity