• Vice President of Marketing Strategy

    American Arbitration Association (New York, NY)


    Vice President of Marketing Strategy

     

    Date Posted:Apr 25, 2025

     

    The American Arbitration Association is an equal opportunity employer (EEO) and considers all employees and applicants for positions without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.

     

    If you are unable to complete your application, you may request a disability accommodation and submit your information through an alternative method by contacting the Human Resources Department via email- [email protected] .

    Description

    Reports to: Chief Marketing Officer

     

    Compensation: $210,000 to $220,000 annual salary plus 20% incentive target

     

    About AAA-ICDR

     

    The American Arbitration Association and its global arm, the International Centre for Dispute Resolution (AAA-ICDR), are the world’s leaders in arbitration, mediation, and online dispute resolution. As we evolve into a digital-first, solutions-driven organization, we are reshaping how the world thinks about conflict resolution—combining the integrity of our legacy with the agility of a modern tech company.

     

    Named one of the 50 best non-profits to work for by the Non-Profit Times, our employees enjoy rewarding careers in a fast-paced, results-driven environment. We offer a competitive compensation package, including incentives. Eligible employees also participate in a comprehensive benefits program that includes medical, dental, orthodontia, vision coverage, student loan repayment, 403(b) retirement plan with substantial company match, discounted pet insurance, and generous paid-time-off benefits.

     

    We're currently developing a portfolio of AI-powered products and platforms designed to make alternative dispute resolution (ADR) faster, more efficient, and more effective for users across industries. These innovations are redefining how stakeholders—from in-house counsel to panel neutrals—engage with the arbitration and mediation process.

     

    The Opportunity

     

    As Vice President of Marketing Strategy, you won’t just be joining a team—you’ll be helping to build one of the most ambitious and forward-looking marketing organizations in the legal tech space. This is your chance help shape the marketing engine that drives both growth and transformation at AAA.

     

    You will be a strategic architect and operational leader behind our expansion into new markets and digital products. You’ll influence and guide how we engage with law firms, corporations, tech partners, and the broader business ecosystem—using data, insight, and creative storytelling to bring our mission to life.

     

    In this role, you'll also play a central part in bringing our new suite of AI-enabled solutions to market—telling the story of how technology and human judgment come together to deliver faster, smarter, and more accessible justice.

    Core Responsibilities

    Lead Strategic Market Expansion: Architect and implement cross-functional marketing strategies that align with our five-year vision and expand our footprint across legal, corporate, and global dispute sectors.

     

    Own the Demand Engine: Lead the full-funnel performance marketing strategy—driving awareness, acquisition, conversion, and retention with KPIs tied to revenue and product adoption.

     

    Deliver Insight-Driven Guidance: Source, identify, and translate market data, customer intelligence, and behavioral analytics into strategies that educate, influence, and convert key stakeholders like GCs, legal ops, and neutrals.

     

    Champion Innovation in Marketing Tech: Integrate the latest AI tools, automation platforms, and content generation technologies to streamline the marketing lifecycle and personalize user journeys at scale.

     

    Foster Cross-Functional Excellence: Partner with Sales, Innovation, Technology, Product and teams to ensure alignment on message-market fit and launch success.

     

    Expand Reach: Oversee paid media efforts, sponsorships, and event activations to drive reach, impact, and deliver on business KPIs

     

    Grow and Scale the Team: Build and mentor a high-performing marketing team across campaign operations, analytics, content, creative, and digital—establishing AAA as a best-in-class employer brand within legal tech.

     

    Your Strengths

     

    Strategic Acumen Meets Executional Rigor: You’re both a big thinker and a builder who rolls up your sleeves. You can lead from a whiteboard session to a GTM launch plan with equal fluency.

     

    Data-Led Decision Making: You have a deep understanding of modern analytics platforms and can translate insights into action. You know what good attribution looks like—and demand gen is in your DNA.

     

    Market Fluency: You have strong instincts about B2B personas, especially in complex buying environments. You can connect with legal, corporate, and government audiences on a strategic and human level, across owned, earned, and paid environments.

     

    Future-Ready Thinking: You are excited about the marketing of tomorrow—AI storytelling, precision targeting, predictive analytics, and omnichannel orchestration don’t intimidate you; they fuel you.

     

    Team Leadership: You’ve built and led teams through transformation. You know how to scale sustainably and create a culture that is agile, inclusive, and high-performance.

    Required Qualifications

    + 10+ years of progressive B2B marketing experience, ideally in SaaS, legal tech, or professional services

    + Proven track record of launching and scaling high-impact GTM programs

    + Expertise in full-funnel demand generation, campaign management, and content marketing

    + Proficiency in marketing platforms like Marketo, Salesforce, HubSpot, and analytics tools (Google Analytics, Power BI)

    + Deep familiarity with legal industry personas and enterprise sales cycles

    + Exceptional written, verbal, and strategic storytelling abilities

    + Familiarity with building positive ROAS models across paid platforms, and extracting measurable value from owned and earned outlets

    + Leadership and Management experience building and coaching teams

     

    Bonus Skills & Emerging Capabilities

     

    + Experience with product-led growth (PLG) strategies or trial-based SaaS models

    + Comfort with A/B testing frameworks and rapid experimentation

    + Knowledge of AI-driven marketing tools

    + Experience integrating social-first storytelling (LinkedIn, YouTube Shorts, TikTok) into B2B narratives

    + Background in leading marketing operations during organizational transformation or rebrand efforts

     

    Why AAA-ICDR

     

    We’re at a pivotal moment. Our marketing team is not only supporting our business—it isdrivingour future. You’ll join a collaborative, mission-driven culture where innovation is expected, and transformation is underway. If you want to help shape the future of fairness, technology, and global dispute resolution—this is your next great role.