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Marketing Program Manager/HYBRID
- MSC Industrial Supply Co. (Davidson, NC)
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BUILD A BETTER CAREER WITH MSC
Serving customers and our community starts with the best people doing their best work. That is precisely what we have created at MSC Industrial Supply Co. We are a leading North American distributor of metalworking and maintenance, repair, and operations (MRO), products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries. We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates.
Requisition ID :17812
Employment Type :Full Time
Job Category :Marketing
Work Location :Davidson, NC (CSC)
BRIEF POSITION SUMMARY:
The Marketing Program Manager develops cross-channel marketing programs to generate demand, drive customer acquisition and retention, increase sales penetration and/or create brand awareness. This role works across the company, with areas such as Marketing, Category Management and Sales, to help optimize the customer journey and achieve aggressive business growth targets through the use of digital and traditional marketing.
DUTIES and RESPONSIBILITIES:
+ Partners with Category Management, Marketing Centers of Excellence and other cross functional business units to align on strategy, business needs, industry drivers and competitive dynamics to inform the formulation and execution of targeted, innovative marketing and communication plans.
+ Oversees the creation and deployment of marketing programs to ensure they achieve campaign goals, including revenue growth, market share, customer retention, acquisition, and penetration.
+ Leads strategy sessions with agency partners and liaises between internal customers and external creative resources / agencies in the design of programs, campaigns, promotional material, and sales collateral.
+ Analyzes overall and tactical campaign results by tracking KPIs, distilling data into actionable insights, and using this information to enhance current and future performance.
+ Stays up to date with and recommends communication methods, vehicles and technologies to engage with various audiences. Tests content formats and distribution channels to determine the optimal approach to reaching and converting target audiences.
+ Protects the MSC brand by ensuring consistency in communications and adherence to brand standards.
+ Develops and optimizes various content assets (sales tools, website content, social media, case studies, videos, presentations, ads) while exploring innovative methods, such as AI tools, to enhance content creation and effectiveness.
+ Manages external resources (agencies, photographers, videographers, vendors) to ensure timely project flow and adherence to brand standards.
+ Fosters the MSC Culture within the department and throughout the company to ensure fulfillment of MSC’s vision and unity of purpose.
+ Participates in special projects and performs additional duties as required.
EDUCATION and EXPERIENCE:
+ Bachelor’s degree in Marketing, Business or the equivalent experience is required.
+ Minimum of five years business experience with a minimum of three years in a marketing function required
+ Integrated marketing experience with an emphasis on content, demand generation, sales enablement, and digital is required
+ Proven success in creating marketing programs that impact sales and profitability growth required
+ Segmentation, CRM, MRM / campaign management, salesforce.com experience preferred.
+ Previous management experience required
SKILLS:
+ Excellent communication and presentation skills, both written and verbal, required
+ Excellent time management and organizational skills required
+ Creative thinker with a demonstrated ability to create innovative marketing programs, along with developing relationships and influencing key stakeholders
+ Ability to manage outsourced agency partners and suppliers
+ Proven ability to work in a fast-paced, cross-functional environment, on multiple projects simultaneously and under tight deadlines
+ Proven ability to deliver against expected outcomes using data and metrics to measure impact and determine improvements
+ Familiarity with agile marketing processes preferred
+ Ability and flexibility to adjust to changing requirements, schedules and priorities
+ Competent in both digital and traditional marketing disciplines preferred.
+ Competent in sales enablement discipline preferred.
OTHER REQUIREMENTS:
+ A valid driver’s license and the ability to travel as needed are required.
#LI-Hybrid
Compensation starting at $72100 - $113000 depending on experience.
The salary range represented is based on similar roles in comparable industries, and the cost of labor in respective cities. Actual compensation is based on the candidate’s relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change.
WHY MSC?
People. Collaboration. Insight. That’s how you build something that works. Built on a foundation of trust, MSC works side by side with our customers to help them drive business results. With more than one million product offerings and 80+ years of experience across industries, MSC strives to help our customers achieve greater productivity, profitability, and growth through inventory management and other innovative supply chain solutions. We care about our associates and have programs in place to help our 6,500+ team members achieve their potential.
OUR COMMITMENT TO YOU
Our associates are our top priority and investing in their well-being is one way we execute our Built to Make You Better brand promise. Alongside competitive pay, we have a comprehensive benefits program to support you and your family's health, well-being and financial future. We offer dynamic healthcare plans, generous 401K and stock purchasing programs, tuition reimbursement opportunities, and paid time away for holidays, vacations, and illness. Visit our page for a better look at our extensive benefits: Your Future Benefits. (https://jobs.mscdirect.com/content/Benefits/?locale=en\_US)
You will also have the opportunity to join our Associate Inclusion Circles: Women, Pride, Black, Generational, Veterans, HOLA, and Able. These circles are open to all associates and are designed to promote awareness, collaboration, and respect.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
At MSC, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and our associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs/requirements known.
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