• Marketing Analyst

    Ebenezer (Edina, MN)


    City/State: Edina, Minnesota

     

    Categories: Business Operations

     

    Shift: Ebenezer

     

    Job Status: day

     

    Req ID: 145916

     

    Pay Range: Ebenezer

     

    Job Overview

     

    The Marketing Analyst plays a pivotal role in evaluating the effectiveness of marketing strategies and campaigns, providing actionable insights to drive data-informed decision-making across Ebenezer Senior Living communities. Reporting to the Digital Markring Director, this role is responsible for analyzing marketing performance metrics, producing regular reports for leadership and ownership, and ensuring that campaigns align with organizational goals and deliver measurable results.

    Responsibilities

    + Collect, analyze, and interpret data from multiple marketing channels, including digital advertising, Search Engine Optimization (SEO), social media, email campaigns, and community-specific initiatives.

    + Generate regular and ad-hoc reports to assess campaign performance, track KPIs, and provide actionable insights for marketing adjustments.

    + Collaborate with team members to integrate data findings into marketing plans and strategies.

    + Design and manage dashboards and push-reporting systems for leadership, ownership groups, and community stakeholders.

    + Identify trends, opportunities, and areas of improvement to optimize marketing efforts and increase ROI.

    + Conduct market research and competitive analysis to inform strategic decisions and benchmark performance.

    + Ensure the accuracy and reliability of all data, reporting, and analytics.

    + Stay informed of emerging tools, technologies, and best practices in marketing analytics and data visualization.

    Required Qualifications:

    + Bachelor's Degree: Marketing, Communications, or Business

    + Three or more years experience

    + Ability to use technology in the form of computers, hand held devices, and cell phone.

    + MS Office, SharePoint, Project Management Tools

    Preferred Qualifications:

    + Advanced Degree

     

    Benefit Overview

     

    Ebenezer offers a generous benefit package including but not limited to medical, dental, vision plans, life insurance, short-term and long-term disability insurance, PTO and Sick and Safe Time, tuition reimbursement, retirement, early access to earned wages, and more! Please follow this link for additional information: http://www.ebenezercares.org/employee-benefits

     

    Compensation Disclaimer

     

    The posted pay range is for a 40-hour workweek (1.0 FTE). The actual rate of pay offered within this range may depend on several factors, such as FTE, skills, knowledge, relevant education, experience, and market conditions. Additionally, our organization values pay equity and considers the internal equity of our team when making any offer. Hiring at the maximum of the range is not typical.

     

    EEO Statement

     

    EEO/AA Employer/Vet/Disabled: All qualified applicants will receive consideration without regard to any lawfully protected status