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Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Overview

The Audience Strategist would be responsible for the strategic planning and tactical activation across all paid audience implementation across the client account focusing primarily on programmatic activation. This includes consulting on strategic approaches to how all Paid, Owned, Shared & Earned audiences should be segmented, applied & merchandised across all client campaigns.

The audience strategist would work directly with the client to understand the 1P audience make up and segmentation needs while evaluating outside 2P/3P data providers to help determine which additional data is needed to extend, complement and grow overall audience approach.

Responsibilities

+ Utilize audience frameworks which feeds into Strategy comms framework

+ Lead segmentation recommendations

+ Provide input to guide partner & data selection

+ Organization of data segmentation classification, resources & process documents internally

+ Facilitate taxonomy management

+ Guide process improvement initiatives

+ Cascade learnings and best practices across various buying pods (investment/programmatic/social)

+ Assess audience performance across (1P, 2P & 3P) on a quarterly basis to inform optimizations & identify opportunities

Qualifications

+ Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights

+ 3+ years of experience in media strategy/planning experience across media channels

+ Experience in activating or strategizing specifically for programmatic

+ Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting

+ Strong organizational, communication, and time-management skills

+ Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment

+ Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

+ Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore etc.)

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

+ Paid Family Care for parents and caregivers for 12 weeks or more

+ Monetary assistance and support for Adoption, Surrogacy and Fertility

+ Monetary assistance and support for pet adoption

+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

+ Tuition Assistance

+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

+ Matching Gifts programs

+ Flexible working arrangements

+ 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

+ Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $79,990 - $114,975 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/21/25.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.