• Assistant Marketing Manager, Brand Advertising

    Lowe's (Mooresville, NC)


    Your Impact

     

    The Assistant Marketing Manager of Brand advertising will work with Brand Advertising leadership to assist in understanding our marketing strategies and creating them into ownable creative campaigns. Working closely with cross-functional teams in Brand Marketing, Media, Multicultural and External Creative Agency to drives the overall creative success for Lowe’s. The position will report to the Manager or Sr Manager of Brand Advertising and will serve as a subject matter expert of our production process and brand Style Guide. Largely, the assistant marketing manager will need to help ensure our creative programs stay on time, on budget and on brand by being the owner of the production timeline, product needs and providing creative guidance to our partners.

    What You Will Do

    + Partners within a small “pod in an “agile type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs. Should also be able to function independently in this capacity should the brand advertising manager need support.

    + Partners with the brand advertising manager to have complete understanding of the Integrated Communications Brief, the goals the creative needs to achieve and to lead the creative teams to develop successful work

    + Lead point of contact for timelines and providing solutions for how we can address timing concerns

    + Works with and supports the brand advertising manager to provide actionable and supportive feedback to our creative team that is grounded in ensuring we are aligned to the strategy and always pushing the creative boundaries to stay ahead of the competition

    + Works closely with cross functional teams like .com, brand marketing, media, social/influencer, partnerships, and others to execute a 360 omni-channel experience

    + Support the Brand Engagement team in ensuring that all work aligns to our Brand Tone and Style Guide

    + Consistently stay connected and up to date on creative and advertising trends as well as our competitive set

    + Works closely with marketing operations on program timelines, review meetings and drive overall success of each program• Works closely with external creative agency to build solid working relationship, drive our timelines, partner on feedback, and support the creative team when questions or concerns arise

    + Be a problem solver

    Minimum Qualifications

    + Bachelor's Degree Business Administration, Merchandising, Marketing or relevant field and 3-5 Years Overall marketing experience

    + 1-2 Years Strong business acumen and experience running a P&L and/or working alongside P&L owners

    + 1-2 Years Leadership experience

    + 1-2 Years Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams

    + 1-2 Years Experience leading brand or category work at a retailer or CPG company

    Preferred:

    + 1 Year Creative Agency experience

     

    About Lowe’s

     

    Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

     

    _Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law._

     

    Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.