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Founded in 1854, Hamline was the first university in Minnesota and among the first coeducational institutions in the nation. Hamline University provides a world-class education for undergraduate and graduate students. Our faculty, staff, and students cultivate an ethic of civic responsibility, social justice, and inclusive leadership and service.

Hamline University is an Equal Opportunity/Affirmative Action employer. Hamline University does not discriminate on the basis of race; color; religion; creed; sex; sexual orientation; gender identity; gender expression; national origin; marital status; familial status; status with regard to public assistance; membership or activity in a local human rights commission; disability; age; protected veteran status; or any other status protected by applicable law in its education or employment programs or activities. The University will provide reasonable accommodations to qualified individuals with disabilities.

JOB SUMMARY

The Visual Media Manager is a key member of the Marketing and Communications team, responsible for creating and overseeing high-quality photography, videography, and digital content to enhance the university's brand reputation, drive enrollment, and engage alumni and donors. This role involves hands-on production, editing, and management of digital assets, as well as strategic oversight of projects to ensure alignment with institutional goals.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

_Content Creation:_

• Produce high-quality photographs and videos to support enrollment, donor engagement, and alumni relations initiatives.

• Edit and enhance visual content using professional software to ensure brand consistency and high production value.

• Capture and produce content for real-time or near real-time distribution, especially during live events or campus activities.

• Coordinate with faculty, students, and staff to source stories that showcase the university's academic and co-curricular strengths.

• Plan and execute creative storytelling projects for use across digital and print platforms.

_Digital Asset Management:_

• Manage the university’s digital asset management platform (Canto), including cataloging, tagging, and maintaining an organized library of visual assets.

• Establish and enforce usage rights and permissions for visual content to ensure legal compliance.

• Regularly audit the asset library to retire outdated materials and identify content gaps.

• Train and support team members in accessing and utilizing the platform effectively.

_Brand and Strategy Alignment:_

• Ensure all visual content aligns with the university’s branding guidelines and strategic goals.

• Collaborate with Marketing, Admissions, and Advancement teams to develop and execute visually engaging campaigns.

• Advise departments and units on effective visual branding, offering guidance or templates to support decentralized content creation.

• Contribute visual strategy recommendations during campaign planning or rebranding initiatives.

_Project Management:_

• Develop project briefs and scopes of work in collaboration with campus partners to ensure alignment on objectives and deliverables.

• Coordinate multiple projects simultaneously, setting timelines and managing resources to meet deadlines.

• Engage and oversee external vendors or freelancers for specific projects as needed.

• Maintain clear documentation of project timelines, approvals, and revisions for accountability and archival.

_Equipment Maintenance and Procurement:_

• Maintain and manage photography and videography equipment, recommending upgrades or replacements as necessary.

• Ensure proper use and storage of university-owned equipment.

• Maintain a budget for equipment upgrades and replacements, including justification and lifecycle planning.

• Coordinate with IT or facilities as needed for secure storage or shared use of equipment.

_Collaboration and Innovation:_

• Stay current on visual media trends, tools, and technologies to enhance the university’s competitive edge.

• Work cross-functionally to identify opportunities for new visual media strategies that support institutional priorities.

• Represent the university at professional conferences or peer networks related to visual media, storytelling, or higher ed marketing.

• Pilot emerging technologies, such as drone photography, 360-degree video, or AR/VR, when appropriate for strategic initiatives.

Other Duties:

Perform additional work-related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

REPORTING RELATIONSHIPS

This position reports to the: Director of Marketing and Communications

REQUIRED KNOWLEDGE, SKILLS, ABILITIES AND KEY COMPETENCIES

• Ability to translate strategic goals into compelling visual concepts, particularly in support of enrollment and institutional branding.

• Expertise in photography and videography, including lighting, sound, and editing techniques.

• Proficiency with Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom) and other editing software.

• Strong organizational skills with the ability to manage multiple projects and deadlines.

• Exceptional visual storytelling skills and creativity.

• Familiarity with digital asset management systems (e.g., Canto).

• Understanding of branding principles and how visual media supports brand identity.

• Excellent interpersonal and communication skills for collaborating with a diverse range of stakeholders.

• Ability to work in a fast-paced environment and adapt to changing priorities.

• Knowledge of accessibility standards for visual content (e.g., closed captioning, audio descriptions, alt text) to ensure inclusivity and compliance with ADA and WCAG guidelines.

MINIMUM EDUCATION/EXPERIENCE

• Bachelor’s degree in Photography, Videography, Multimedia Production, Marketing, or a related field or equivalent experience.

• 3+ years of professional experience in visual media production and project management.

PREFERRED EDUCATION/EXPERIENCE

• Master’s degree in a related field.

• Experience in higher education or a similar industry.

• Proficiency with additional creative tools (e.g., After Effects, Final Cut Pro).

• Experience managing or implementing digital asset management systems.

WORKING CONDITIONS / EQUIPMENT

Must perform the following essential functions with or without a reasonable accommodation:

• Frequent use of professional camera and video equipment, as well as editing consoles and software.

• Regular travel to capture content at events and locations across campus or offsite.

• Ability to lift and transport equipment (up to 25 pounds).

• May require evening or weekend work for event coverage.

• Ability to work both independently and collaboratively in a team environment.

ADDITIONAL INFORMATION

• This is a full time, 1.0 FTE, exempt position, 12 months a year.

• This position may require overtime during peak seasons.

• Occasional night and or weekend work may be required.

Compensation and Benefits:

**Pay Range:** $67,000 - $77,000 annually

Full-Time Benefits:

We offer a comprehensive benefits package which may include:

+ Medical, dental, and vision insurance

+ Life insurance

+ Short- and Long-Term Disability

+ Critical Illness and Hospital Indemnity

+ 403(b)

+ 403(b) matching

+ Paid Time off, including vacation time, paid holidays and safe and sick leave time off

+ Employee assistance program

+ Flexible spending account (FSA)

+ Health savings account (HSA)

+ Tuition waiver

All questions marked ‘Required’ need to be answered in order to submit the application. It is important that your application show all of the relevant education and experience you possess. Applications may be rejected if incomplete. If rejected, you must reapply for the position in order to be considered. A resume or curriculum vitae, a cover letter outlining your qualifications for and interest in the position, contact information for 3 current, professional references, as well as copies of transcripts (if required) must be uploaded with each application **.**