"Alerted.org

Marketing Coordinator, Growth & Events

Date Posted:Apr 28, 2025

The American Arbitration Association is an equal opportunity employer (EEO) and considers all employees and applicants for positions without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.

If you are unable to complete your application, you may request a disability accommodation and submit your information through an alternative method by contacting the Human Resources Department via email- [email protected] .

Description

Reports to: Vice President, Marketing

Compensation: $65,000 to $70,000

About AAA-ICDR

The American Arbitration Association and its global arm, the International Centre for Dispute Resolution (AAA-ICDR), are the world’s leaders in arbitration, mediation, and online dispute resolution. As we evolve into a digital-first, solutions-driven organization, we are reshaping how the world thinks about conflict resolution—combining the integrity of our legacy with the agility of a modern tech company.

Named one of the 50 best non-profits to work for by the Non-Profit Times, our employees enjoy rewarding careers in a fast-paced, results-driven environment. We offer a competitive compensation package, including incentives. Eligible employees also participate in a comprehensive benefits program that includes medical, dental, orthodontia, vision coverage, student loan repayment, 403(b) retirement plan with substantial company match, discounted pet insurance, and generous paid-time-off benefits.

We're currently developing a portfolio of AI-powered products and platforms designed to make alternative dispute resolution (ADR) faster, more efficient, and more effective for users across industries. These innovations are redefining how stakeholders—from in-house counsel to panel neutrals—engage with the arbitration and mediation process.

About the Role

The Marketing Coordinator at the American Arbitration Association (AAA) plays a vital role in helping us reimagine how dispute resolution is marketed in the digital age. This is more than just a logistics role—it's an opportunity to build immersive brand experiences, generate high-quality leads, and drive data-informed marketing execution at the world’s leading authority in alternative dispute resolution.

You’ll be part of a tech-forward marketing team with a clear mission: to make conflict resolution more accessible, efficient, and human-centered. Whether planning a major industry activation, orchestrating campaign touchpoints, or optimizing our CRM workflows, you’ll contribute to the growth engine that powers our brand, services, and digital products.

Key Responsibilities

Event Marketing & Experience Design

+ Coordinate AAA’s presence at key trade shows, conferences, and partner events—including sponsorship execution, vendor management, and budget oversight.

+ Build and execute on-brand booth experiences and activations that elevate AAA’s visibility and draw in priority audiences like in-house counsel, legal ops, and tech partners.

+ Manage end-to-end event logistics, including timelines, collateral, shipping, and real-time troubleshooting.

Campaign Support & Lead Gen

+ Partner with the CRM and Campaign Ops teams to support event-driven lead generation, nurture campaigns, and cross-channel follow-up strategies.

+ Assist in the creation and optimization of landing pages, email sequences, and tracking links to support lead capture and campaign attribution.

+ Maintain and update marketing databases, ensuring clean segmentation and lifecycle tracking of event and campaign contacts.

Data & Performance Reporting

+ Track, analyze, and report on event KPIs including booth traffic, leads captured, conversion rates, and ROI.

+ Collaborate with the Analytics team to help visualize the performance of marketing initiatives and surface insights that inform future activations.

System Fluency & Martech Execution

+ Execute campaigns and workflows in tools like Salesforce, HubSpot, or Marketo—supporting lifecycle engagement and data integrity.

+ Collaborate with Marketing Automation and Web teams on event microsites, registration forms, and follow-up content strategies.

What You Bring

+ 3+ years of experience in B2B marketing coordination, preferably with a focus on events, demand generation, or legal tech/SaaS sectors.

+ Strong project management and organizational skills—able to manage competing priorities and timelines with precision.

+ Comfort with marketing technology (CRM, email marketing, CMS) and a curiosity for data-driven optimization.

+ Exceptional written and verbal communication skills—professional yet human, clear yet compelling.

+ A collaborative spirit and growth mindset—ready to take initiative, learn new tools, and contribute across disciplines.

Bonus Points For

+ Experience using Salesforce, HubSpot, Marketo, Monday.com, or other CRM/marketing automation platforms.

+ Familiarity with attribution models, event tech (badge scanners, lead capture tools), and campaign dashboards.

+ Background in coordinating executive-facing or thought leadership-driven activations.

Why AAA

You’ll join a marketing organization that’s not just keeping pace with digital transformation—it’s leading it. At AAA, our hybrid team blends legacy integrity with startup agility. We believe great marketing sits at the crossroads of strategy, storytelling, and systems—and this role is your entry point into that engine.

We’re looking for doers, builders, and future leaders. If you’re ready to help bring fairness, technology, and innovation to life on the global stage, we’d love to meet you.