• Strategic Marketing Manager

    Robert Half The Creative Group (Wilmington, MA)


    Description

    Strategic Marketing Manager with 7+ years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have experience in the commodities industry or another industry that has a long value chain (6-7 steps). This position is going to focus on product, price, placement, and promotion with a heavy focus on placement and product. Market research experience is key. Must also be comfortable interviewing existing clients. Salary is 120-150K depending on experience and qualifications.

     

    *Please note that our client prefers hybrid or onsite but would be open to remote if the candidate comes from the same industry.*

    Responsibilities:

    Strategic Planning

     

    + Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams.

    + Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain.

    + Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings.

     

    Market Research and Analysis

     

    + Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources.

    + Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation.

    + Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies.

    + Engage with customers regularly to acquire insights that inform product development and business direction.

    + Monitor the competitive landscape and articulate how products and solutions stand out in the market.

    + Share curated and actionable market intelligence with leadership and the wider organization.

     

    Product Positioning and Messaging

     

    + Identify customer value drivers to craft tailored value propositions that resonate with target audiences.

    + Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events.

    + Ensure brand identity is consistent and impactful across all marketing materials and channels.

     

    Sales Enablement

     

    + Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition.

    + Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.

    Requirements

    + A bachelor's degree in marketing, business, or a related field. MBA preferred.

    + At least 7 years of proven work experience as a B2B Marketing Manager, preferably in the commodities industry.

    + Must have experience working in an industry with long sales cycles.

    + Profound knowledge and understanding of the commodities industry is preferred.

    + Proven track record of developing and executing successful B2B marketing campaigns.

    + Proficiency in CRM software and digital marketing techniques/tools.

    + Excellent project management and team leadership abilities.

    + A proactive self-starter with the ability to work well independently as well as in a team.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .