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Description We are looking for a dynamic Brand Strategy Marketing Manager to lead and enhance our brand presence in the construction and contracting industry. This role involves creating impactful marketing campaigns, strengthening brand awareness, and ensuring consistency across all channels. Based in Holmdel, New Jersey, this is an exciting opportunity to make a significant impact in a growing organization.

Responsibilities:

• Develop and implement comprehensive brand strategies that align with the company’s goals and target audience.

• Plan and execute marketing campaigns to drive brand awareness and engagement.

• Collaborate with cross-functional teams to maintain brand consistency across all platforms.

• Analyze market trends and customer insights to identify opportunities for brand growth.

• Oversee the creation of advertisements and promotional materials that reflect the brand’s identity.

• Act as a brand ambassador, representing the company at industry events and networking opportunities.

• Manage and optimize CRM tools to improve customer relationships and marketing efforts.

• Conduct gap analyses to evaluate the effectiveness of current branding strategies and identify areas for improvement.

• Monitor and report on campaign performance metrics, providing actionable recommendations for optimization. Requirements • Proven experience in brand marketing and campaign planning.

• Strong understanding of CRM tools and their application in marketing.

• Demonstrated ability to create and manage advertisements that align with brand objectives.

• Excellent communication and collaboration skills to work effectively with internal and external stakeholders.

• Expertise in analyzing market trends and utilizing insights to guide branding decisions.

• Ability to act as a confident and detail-oriented brand ambassador.

• Strong project management skills with the ability to meet deadlines and manage multiple priorities.

• Familiarity with tools like Gmail and Facebook Insights for marketing and communication purposes. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .