• Sr Digital Mktng Specialist

    Honeywell (Morris Plains, NJ)


    At Advanced Materials, we are committed to offering the highest value-add specialty solutions in the advanced materials sector. Our goal is to solve our customers' most complex challenges through a robust and innovative product portfolio and by doing so, deliver exceptional value to our stakeholders. We have identified actionable strategies to grow by expanding into new products and markets and through strategic acquisitions, while keeping our top operating margins.

     

    Joining our team means becoming part of an organization which leverages its long-standing reputation to capture growth trends by investing in innovation and manufacturing enhancements and maintaining deep customer relationships.

     

    We foster a collaborative and inclusive work environment that values contributions and supports professional development. With a focus on innovation and sustainability, the team is dedicated to delivering value and making a meaningful impact in advancing our customers' success. Let’s make that impact together.

     

    Our intention is that this role, dedicated to the Advanced Materials business, will be a part of this future transaction when the separation occurs. This position is intended to convey to the new, independent company, to be named Solstice Advanced Materials when the separation occurs. This is expected to occur in late 2025 or early 2026.

     

    As a Sr. Digital Marketing Specialist for Solstice Advanced Materials, you will be responsible for driving digital marketing strategies focused on Search Engine Marketing (SEM), Account-Based Marketing (ABM), and paid media to increase brand awareness, customer engagement, and lead generation. Your expertise in digital marketing will enable you to develop and execute comprehensive campaigns, analyze data, and optimize performance to maximize return on investment (ROI).

     

    In this role, you will impact the success of Solstice Advanced Materials by driving targeted traffic, increasing online visibility, and generating high-quality leads through effective digital marketing strategies.

    KEY RESPONSIBILITIES

    + Develop and execute digital marketing strategies focused on SEM, ABM, and paid media

    + Drive brand awareness, customer engagement, and lead generation through targeted campaigns

    + Analyze data and track key performance indicators (KPIs) to optimize campaign performance

    + Collaborate with cross-functional teams to ensure alignment and deliver impactful digital marketing initiatives

    + Manage sizable budgets and execute campaigns – both long and short term.

    + Understand our landscape and customer insights to develop strategic marketing plans.

    + Manage projects, timelines and resources to ensure successful execution of campaigns.

    + Create measurement, tracking and reporting to improve results for all tactics.

    + Conduct A/B testing to identify highest performing options to ensure we’re targeting the right audience at the right time with the right message.

    + Use engagement metrics to suggest adjustments to tactics and strategies to optimize return on marketing investment (ROMI).

    + Partner with IT and business stakeholders to build and sustain industry-best digital engagement.

    + Stay updated on the latest trends, including AI tools and technologies, and be willing to experiment with new approaches to stay ahead of competitors.

    YOU MUST HAVE

    + Minimum of 5 years of experience in digital marketing or related roles, with a proven track record of developing and executing successful digital marketing strategies

    + Strong knowledge of SEM, ABM, and paid media

    + Experience with marketing automation tools, analytics platforms, and content management systems

    + Excellent communication and interpersonal skills

    + Strong English skills (written and verbal)

    WE VALUE

    + A bachelor’s degree (or above) in Communications, Marketing, Public Relations or a related field.

    + Strong analytical mindset with the ability to interpret data and make data-driven decisions

    + Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders in a global organization

    + Experience working with Demandbase, Google and with other paid media platforms

     

    Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.