• Product Marketing Manager, Video Surveillance

    TP-Link North America, Inc. (Irvine, CA)


    Overview:

    We are seeking a dynamic and results-oriented product marketing manager, video surveillance to lead go-to-market strategies for our VIGI business surveillance solution and product portfolio. In this role, you will act as the bridge between product management, sales, and marketing to ensure that our products are successfully positioned and communicated to our target audiences. You will be responsible for developing and executing comprehensive marketing messaging and plans that drive demand, increase market penetration, and solidify our brand's competitive positioning.

    Key Responsibilities:

    • conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences.

    • Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases.

    • Work with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, and achieve business objectives through innovation and collaboration.

    • Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conferences, influencers collaboration.

    • Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and product selling processes.

    • Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge.

    Requirements

    • BA/BS degree in marketing, engineering, or a related field required.

    • Strong technical understanding of the product and solutions, effectively translate technical features into partner and business benefits.

    • 5+ years of progressive experience in product marketing with a proven track record in the business video surveillance or related industry.

    • strong experience and understanding of business video surveillance industry, well understand the solution application and pain points.

    • Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview.

    • Ability to excel in a fast-paced, dynamic environment, effectively managing multiple projects simultaneously while maintaining a strong focus on results and quality.

     

    Benefits

    Salary range: $100,000 - $160,000

    • Free snacks and drinks, and lunch on Fridays

    • Fully paid medical, dental, and vision insurance (partial coverage for dependents)

    • Contributions to 401k funds

    • Bi-annual reviews, and annual pay increases

    • Health and wellness benefits, including free gym membership

    • Quarterly team-building events