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Lead the development of in-store omnichannel touchpoints, aligning with brand strategy and consumer/shopper insights.

Direct the execution of in-store marketing and creative media assets to enhance unique retail value propositions.

Develop and implement campaigns and evergreen promotional strategies, tactics, and prioritization to drive growth in the retail market.

Implement retail and marketing tactics using a test-and-learn approach to optimize strategies and enable scalable implementations.

Manage the campaign and promotion process, leading the creative team in in-store point-of-sale development and fulfillment, and manage budgets to achieve cost savings.

Oversee the customization and development of promotional assets and marketing playbook/toolkits to support the retail store network.

Ensure accuracy in pricing, promotional offers, product upgrades, and disclaimers, coordinating with merchandising and operations for product and promotional alignment.

Counsel individual Account Executives to maximize participation in marketing programs, improving traffic, sales, and brand consistency.

Develop and maintain a project management process for creative and production, ensuring timely deliverables within specified specs.

Collaborate with internal brand, product, and retail marketing teams, as well as external agency partners, to coordinate creative and production timelines and processes.

Collaborate closely with retail team members and agencies to execute advertising, events, and other in-store functions.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field with 6-8 years of relevant experience, including 1-3 years of supervisory/leadership experience.

Experience in retail marketing or advertising, with familiarity in retail programs, campaigns, and promotions.

Experience in omnichannel initiatives, in-store consumer experience, and shopper satisfaction.

Strong organizational skills and ability to manage multiple projects in a fast-paced environment.

Demonstrated analytical and data-driven skills.

Strong sense of design, composition, and creative.

Proficiency in PC applications (Excel, Word, PowerPoint, Project).

Understanding of the creative process, services, and production.

Curiosity and passion for delivering results.

Excellent verbal and written communication skills.

Ability to work with cross-functional teams and manage external resources.

Self-motivated and able to motivate others.

JOBID: 1085252#LI-CELLA#LI-SA1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.