"Alerted.org

Consumer & Category Insights Manager

Location

North Carolina

City

Greensboro

Role Type

Permanent

WHO WE ARE

ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity.

ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace that is diverse and inclusive. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table.

We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success.

What You Will Do

- JOB SUMMARY

Leads the development and sustenance of the cigarette (FMC), cigar (MMC), and next generation products (NGP), including electronic vapor (EVP), oral nicotine (OND), and others, insights platform for the Company with strong focus on category research, adult consumer nicotine/tobacco behaviors and drivers understanding, market segmentation, concept testing, buyer studies, shopper insights, and packaging development. Provides all around enterprise support and thought partnership for a consumer-centric portfolio approach for MMC, FMC and NGP brands, including concept evaluation, brand asset assessments, and consumer path-to-purchase, ensuring disciplined approaches and rigor to key insights decisions across the ATNC value chain.

- WHAT YOU WILL DO

_(This list is not exhaustive and may be supplemented as necessary by the Company)_

+ Ensures a workable matrix of relationships that collaborates across key commercial business functions including brand marketing and sales teams, as well as globally, to source and deliver enabling insights that add overall value to the enterprise insights platform.

+ Develops and leads all phases of the market research process, designed to provide the organization with actionable insights on adult consumers and shoppers.

+ Collaborates with brand marketing and customer marketing teams, identifies knowledge gaps, and establishes best-in-class learning plans that deliver value to the brand plans.

+ Provides thought leadership to the commercial business by serving as the “voice of the consumer” to the organization, ensuring the adult smoker is an integral part of all strategic decisions and business plans.

+ Partners with the Product Development and Sensory teams in evaluations with adult consumers, ensuring strict compliance to regulatory testing mandates as it relates to consumer testing programs and methodologies for all FMC and MMC product and leaf testing.

+ Monitor and assess consumer behaviors relating to category and brand shifts, harness insights to drive recommendations that drives the business.

+ Identifies and manages third-party research partners for all insights initiatives.

+ Provides support and expertise to Global I&I team regarding U.S. specific, multi-national studies.

+ Leads the shopper research efforts to create enterprise understanding of the ATNC (Adult Tobacco and Nicotine Consumer) path-to-purchase.

+ Future proof the business by staying up to date on category trends, ahead of potential issues, as well as ensure full understanding and alignment with programs to effectively deliver on expectations.

+ Establish libraries of research and communicate /present critical findings, report summaries, research reports, and strategic recommendations to various levels of stakeholders

+ Provides strategic consumer research in support of the budget planning and quarterly business review process.

+ Performs other job-related duties as assigned.

Qualifications

- REQUIRED MINIMUM QUALIFICATIONS:

Education and Experience:

+ Bachelor’s degree in Business Management, Marketing, Finance, or related field of study and 5+ years related work experience

+ Must be 21 years of or older

+ Experience to include, but is not limited to:

+ Developing and communicating insight-led recommendations to enhance business performance

Knowledge of:

+ Intermediate to Advanced proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint & Teams)

+ Research design and survey development

+ Sound qualitative and quantitative analysis

Skilledin:

+ Generating insights, connecting the dots, and storytelling

+ Executive presentations

+ Verbal and written communication

+ Attention to detail

+ Problem/situation analysis

+ Effective time and task management

+ Multitasking capabilities

+ Flexibility and adaptability

Ability to:

+ Communicate to a broad and diverse audience

+ Plan, organize, prioritize, and manage projects or programs

+ Maintain effective working relationships

+ Demonstrate critical thinking

+ Work with diverse populations and varying education levels

+ Receive and communicate information orally and in writing

+ Prioritize assignments, workload, and manage time accordingly

+ Travel domestically as the role requires

- PREFERRED QUALIFICATIONS:

Experience:

+ Equivalent role within another CPG company.

+ Strong commercial focus with proven conceptual and analytical skills.

+ Ability to challenge and identify opportunities that impact financial and operational performance.

Work Environment and Physical Demand

+ Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs.).

+ Walks, sits, or stands for prolonged periods.

+ Requires prolonged machine operation including computer and keyboard equipment.

_This job description is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position_

What We Offer

• Competitive benefits package that includes medical/dental/vision/life insurance/disability plans

• Dollar for dollar 401k match up to 6% and 5% annual company contribution

• 15 Company-paid holidays

• Generous paid time off

• Employee recognition and discount programs

• Education assistance

• Employee referral bonus program

• Hybrid workplace – remote / in office

• Summer hours

• Casual dress policy Monday through Friday

Applicant Information

This job description describes the essential functions of the job at the time the job description was created, but it is not an exhaustive list of tasks, duties and responsibilities. In addition, the position may evolve or change over time and such changes may not be reflected in the job description until it is next updated.

Everyone Belongs

**ITG Brands and ITG Cigars provides equal employment opportunities.** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us at [email protected] .

SHARE THIS JOB

The posting for the position for which you are applying highlights key aspects of the position only. It is not a complete description of the position.

All candidates must consent to an independent investigation of their background, references, past employment, education, criminal record, and drug screening. Results of such background checks will be reviewed on a case-by-case basis, giving consideration to the nature of the information reported and its relevance to the specific job being sought before a decision is made using this information.

ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us [email protected] (Talen%74Acquisition%40%69t%67b%72ands.%63om) .

We collect personal information from you in connection with your application for employment with ITG Brands or ITG Cigars. For more information, please see ourPrivacy Policy (https://www.itgbrands.com/privacy-policy/) . If you are a job applicant from California, additional information can be found on ourCalifornia Applicant Privacy Notice (https://www.itgbrands.com/ca-applicant-privacy-notice/) . If you have questions, contact us [email protected] (priv%61%63y@i%74gb%72ands.co%6D) .