"Alerted.org

Introduction

Analyst Relations is a strategic function that works with industry analysts and influencers that:

• advise end-user technology buyers on vendor selection and IT strategy

• track competitive intelligence, market share/growth, and make forecasts

• influence media and investors, helping shape public perception

• help companies like IBM position our offerings/solutions in the market by providing strategic advice and the voice of the customer.

Your role and responsibilities

RESPONSIBILITIES

• Understands and participates in the planning process with team members for the market and portfolio of the team Can proactively manage own tasks, own time and highlight areas for help to be accountable to deliver high quality, on- time work

• Develop, manage and execute a targeted Analyst Relations plan with guidance; educate the most influential industry analysts who work with existing or prospective IBM customers. Embed with the business unit to influence strategy and sales and improve analyst perceptions and relationships year-over-year.

• Influence analyst research on IBM, its competitors and the markets that IBM competes in; shape the perception of IBM and the value it brings to its customers; improve analyst rating in influential reports and evaluations.

• Monitor the competitive landscape and strategic developments in the area of focus; share relevant analyst research and implications with senior management to shape BU strategy and offerings.

• Connect key IBM executives with expert analysts for advisory sessions to help define and influence offering strategy.

• Collaborate with colleagues in marketing, sales, offering management, communications legal and BU leadership to ensure that IBM is getting the best representation with the analyst community.

• Manage and procure paid strategic research projects on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings

• Develop a keen understanding of how to build credible and impactful relationships with key influencers and leading industry analysts.

ROLE DETAILS

IBM Infrastructure includes IBM’s Server, Storage, and Cloud portfolios, as well as key IBM Research technologies and technology lifecycle services. IBM is frequently described as a "a hybrid cloud and AI" company, and infrastructure helps deliver both of those mandates, securely and at enterprise scale, to the largest companies in the world.

The successful candidate will embrace the opportunity to learn how IBM’s broad array of infrastructure offerings delivers value to customers, and how those technologies integrate with IBM’s Software and Consulting arms to deliver holistic solutions.

The successful candidate will develop deep relationships with key infrastructure analysts in order to understand their markets and views, and to help product and marketing teams position our infrastructure products with those analysts for maximum benefit to evaluative reports and their conversations with prospective clients.

Required technical and professional expertise

Candidate should have:

• Expert project management and problem-solving skills

• Participates in projects with other team members to build AR skill set; grow to established 101 knowledge of the IBM Business, demonstrating. understanding of specific IBM offerings and differentiation

• The ability to manage multiple simultaneous projects and manage multiple stakeholders, internal and external to IBM

• To be able to collaborate with Sales teams and suggest creative ways of engaging analysts to influence client decisions

• Strong attention to detail, you chase tasks until completion and always follow-up with urgency

• A natural tendency to be proactive, you know the needs of the teams and get creative when opportunities arise to help your teammates

• Great communication skills, more importantly you know when to listen and when to lead

• A desire to grow in the Analyst Relations profession and learn from the industry’s best talent

• Established 101 knowledge of specific market. Demonstrates understanding of specific IBM offerings and differentiation

Preferred technical and professional experience

REQUIRED PROFESSIONAL & TECHNICAL EXPERTISE

Bachelor's Degree

3+ year professional experience

PREFERRED PROFESSIONAL & TECHNICAL EXPERTISE

MBA or other advanced degree

3+ years' professional experience

Experience working in the enterprise technology industry

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.