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HG is looking for someone with an extensive analytics and media background to guide the marketing organization’s efforts to understand the effectiveness of its paid media and marketing efforts. Leveraging an understanding of various media channels, strong analytical skills, and exceptional presentation skills, you'll work with our global and regional marketing teams to understand the effectiveness and incrementality of various marketing tactics to help drive revenue to IHG’s large portfolio of hotels.

Your day to day

+ Support reporting and analytics needs of paid media teams across various tactics, including but not limited to paid search, metasearch, affiliate marketing, programmatic display, CTV, paid social, and more traditional media such as television

+ Perform hands-on analyses on large volumes of media and campaign level data

+ Maintain relationships and develop a strong working knowledge of all the business functional areas’ objectives in order to ensure accurate translation of client requirements into technical specifications and reporting

+ Interpret data and analyze results to generate insights

+ Develop reports and presentations for partners & stakeholders both inside & outside the department to report findings, interpret the data analysis, and make recommendations based on results

+ Support development of MMM (media mix modeling) program by assisting in requirements development, data gathering, interpreting results, etc.

+ Conduct and analyze controlled media tests to better understand ROI of various marketing tactics

+ Apply analytical techniques to one or more disciplines. May perform statistical analyses. Create accurate charts, tables and graphs in the correct format and within established time frames as required.

+ Select and use appropriate software to effectively analyze data.  Compile and analyze information.  Effectively communicate findings and recommendations to appropriate staff.

+ Consult with relevant business functional areas to establish analytical support objectives.

+ Develop data extracts using SQL and ensure requirements are developed in accordance with specified business and technical requirements.

+ Use campaign management, data mining software, forecasting models and statistical/computational models to achieve analytical objectives such as maximizing response and the guest experience while minimizing cost.

+ Make recommendations for enhancements to relevant databases from an information needs perspective including internal and external data sources.

What we need from you

+ 8 years of progressive education and work-related experience in digital media and analytics or other related disciplines with demonstrated proficiency in multiple disciplines/processes related to the position.

+ Demonstrated knowledge of or experience with marketing measurement and attribution

+ Demonstrated experience using SQL or data query tools

+ Demonstrated experience using statistical analysis software (SAS, Stata, R, etc.) beneficial

+ Demonstrated understanding of digital marketing

+ Technical Skills and Knowledge

+ Expert level proficiency in multiple digital advertising platforms (Skai, Google Adwords, etc.)

+ Demonstrated statistical and financial analysis skills.

+ Expert level proficiency in Excel

**Location** - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $58,844 to $125,000 This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

**Important information** :

+ The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

+ No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

+ If you require reasonable accommodation during the application process, please click here .

+ IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.

+ If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.