• Paid Social Senior Manager

    Go Fish Digital (NC)


    Paid Social Senior Manager What we're looking for

     

    Are you a performance-driven Paid Social expert who thrives on turning impressions into revenue? Do you geek out over creative strategy, lower-funnel conversion metrics, and audience insights? Are you ready to take the lead on scaling high-growth eCommerce brands in fashion, beauty, home goods, and more?

     

    At Go Fish Digital, we're looking for a Senior Manager on our Paid Social team to lead high-impact campaigns across Meta, TikTok, Pinterest, Snapchat, Reddit, X, and beyond. You'll take charge of driving real revenue growth for our clients by crafting and executing lower-funnel campaigns that convert - then optimizing, analyzing, and scaling them like a pro.

     

    This is a leadership role on a fast-growing team within one of the most forward-thinking digital agencies out there. You'll work alongside sharp strategists, creative thinkers, and data nerds in a collaborative, performance-first environment where curiosity, experimentation, and bold ideas are rewarded.

    What you'll do

    + Own and drive end-to-end paid social strategies for a portfolio of eCommerce clients, with a heavy focus on lower-funnel performance (conversion, ROAS, CPA, etc.)

    + Build, manage, and optimize campaigns across Meta, TikTok, Pinterest, Snapchat, Reddit, and other social platforms

    + Lead creative strategy for ads - working cross-functionally with clients, internal design teams, and content creators to deliver thumb-stopping visuals and high-converting copy

    + Develop multi-step paid social funnels that align with each brand's customer journey and lifecycle marketing goals

    Monitor and adjust campaigns in real time based on performance trends, with a constant eye toward scale and efficiency

    + Mentor junior Paid Social team members, provide feedback, and help standardize best practices across accounts

    + Collaborate closely with Client Services, SEO, Digital PR, and Paid Search teams to ensure fully integrated client strategies

    + Stay ahead of platform trends, betas, and algorithm changes - and bring those insights back to level up our internal playbooks

    + Report clearly and compellingly on campaign performance, test results, and next-step opportunities to clients and internal stakeholders

    + Own strategic conversations and guide clients through the “why” behind your media decisions, not just the “what”

    What you'll bring to the table

    + 4-6+ years of hands-on Paid Social experience with a focus on conversion-based campaigns for eCommerce clients

    + Strong platform expertise in Meta (Facebook/Instagram) and TikTok; bonus if you've run campaigns on Snapchat, Pinterest, Reddit, or X

    + Proven ability to manage large media budgets, scale ROAS-positive campaigns, and optimize across creative, audience, and placement variables

    + Strong analytical skills - comfortable using platform insights, Google Analytics, and third-party attribution tools to tell the performance story

    + Leadership and mentorship mindset - you enjoy helping others grow and can set a standard of excellence on a team

    + Clear and confident communicator, with client-facing experience and the ability to translate data into actionable insights

    + A proactive, solutions-first thinker who doesn't wait to be told what to do - you see the path and lead the way

    + Deep curiosity about what's working (and what's next) in Paid Social - an innovator who loves to test, learn, and evolve

     

    Perks and Benefits

     

    + Comprehensive health benefits

    + Unlimited PTO for work-life balance

    + 401(k) with company match to support your future

    + Company-paid life insurance for peace of mind

    + Flexible remote or hybrid work environment

     

    If you're looking for a dynamic, collaborative, and forward-thinking team where you can make a real impact, we'd love to hear from you!

    Guidelines for your application

    What We Need: Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. Don't forget to mention your salary expectations.

     

    Handling Attachments: Some platforms can be tricky. If limited to one file, combine your resume and cover letter. Bonus points for work samples — links in CVs or resumes are good, too!

     

    The Weight of the Cover Letter: It's more than just a formality – it's our first introduction to you. Make it count. Without it, your application won't be reviewed.

     

    Note on ‘Quick Apply': This feature can sometimes miss essential details. Ensure all our requirements are met — incomplete applications won't progress.

     

    Adherence to these guidelines is paramount.

     

    Missing out will cost you a spot in the process. And then, we all miss out. And that bums us out. Don't bum us out. We value attention to detail, and this is your chance to show that off.

     

    We appreciate the effort you put into your application and look forward to getting to know you better!

     

    Please note that a job offer for this position will be determined based on many factors, including experience, unique skill set, other qualifications, location, and various business and budgetary considerations.