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Position Summary:

The Associate Director of Alumni Engagement leads efforts to maintain strong connections with alumni through strategic communications, targeted events and the management of affinity groups. The Associate Director represents the university at alumni functions and events as required by the Board of Directors, University President and Vice President of Institutional Advancement. This role works closely with the Executive Director to create and implement programs, strategies, and communications that keep alumni informed, engaged and involved.

Watch to learn more about careers at SUNY Cortland:https://vimeo.com/1038936490

Major Responsibilities:

Strategic Alumni Engagement/Event Management and Implementation

+ Create and implement a comprehensive alumni events strategy including regional, affinity based, reunions, athletics, admissions, career based, academic, underrepresented alumni communities and students

+ Manage the development and growth of alumni affinity groups, ensuring these groups are active and aligned with the institutions and association’s goals

+ Serve as the alumni campus liaison to Multicultural Life and Diversity and Institutional Equity and Inclusion offices

+ Analyze event and engagement metrics to inform strategy for future programming and alumni participation

+ Serve as a liaison for alumni volunteers assisting and organizing events and activities

+ Manage budgets and expenses for event and office projects

Leadership and Supervision

+ Supervise Assistant Directors and the department’s administrative support staff Secretary, which includes providing training and guidance, creating performance programs, and completing evaluations in a timely manner

+ Collaborate with the Executive Director to facilitate onboarding and training of staff

+ Serve as a liaison to the Alumni Association Committee and support board initiatives

+ Represent the department in the absence of the Executive Director

+ Collaborate with the Executive Director on annual reports, quarterly program evaluations, analysis of engagement and marketing metrics and strategic planning

Alumni Marketing

+ Coordinate events and programmatic marketing with the Manager of Advancement Communication by attending Advancement Storyboard group. Play a key role in event marketing strategy development and management including social media plans, alumni engagement event calendar, campus events calendar, and email marketing

+ Collaborate with internal teams, including marketing and communications, to develop high-quality content and materials for alumni events, web, programs, and publications/digital media

+ Serve as the primary backup in processing Institutional Advancement events in the CRM / CMS system (Anthology) and the website, including building registrations as well as monitoring and tracking of Alumni Engagement event attendees

Required Qualifications:

+ Bachelor’s degree

+ 3 years’ experience in Alumni Engagement, fundraising, higher education administration, student affairs administration, non-profit organization administration, event management, or communications

+ Experience planning and implementing events

+ Willingness and availability to work evening and weekends as necessary

Preferred Qualifications:

+ Master’s degree

+ Five years’ experience in Alumni Engagement, fundraising, higher education administration, student affairs administration, non-profit organization administration, event management, or communications

+ Experience working with an alumni association or non-profit board of directors

+ Experience in work related to diversity, equity and inclusion efforts

+ Experience developing metrics and assessment tools

+ Experience with budget development and management

+ Experience supervising staff