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Description

Independent sellers generate approximately 60% of sales in Amazon stores, and each year we spend billions of dollars to improve their experience with services, programs, and tools designed to make running an online business a profitable, sustainable enterprise for sellers of all sizes—from multi-national brands to small businesses down the street. Outbound marketing is an essential lever used to recruit and communicate with sellers to help them reach their growth potential.

We're looking for an experienced, detail-oriented email marketer to build and optimize email programs that inspires brands and 3P sellers to sell with Amazon and adopt tools and services to accelerate their growth. You will be responsible for the planning, execution, A/B experimentation, and measurement of various automated email programs aimed at new seller acquisition, onboarding, and program adoption. You will play a central role in collaborating with internal stakeholders to create and bar raise email campaigns and serve as the subject matter expert on email marketing best practices and governance. Our ideal candidate has expertise in HTML email development across multiple email service providers and must be comfortable fixing email rendering issues for mobile and MS Outlook.

Key job responsibilities

• Create and manage high-quality, automated B2B email programs supporting the new seller journey

• Collaborate with program owners to inform the creation of engaging content including value propositions, incentives, and call to actions

• Develop and optimize segmentation and content personalization strategies for targeted cohorts to drive seller growth

• QA outbound communication to ensure legal and regulatory compliance (CAN-SPAM)

• Define and execute iterative A/B testing to continually improve engagement and impact through optimized messaging and targeting

• Analyze campaign performance and optimize for maximum engagement and ROI

• Report on weekly performance and develop meaningful insights and recommendations, sharing learnings with global stakeholders

Basic Qualifications

- 4+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

- Experience managing and measuring marketing performance in various channels

- Experience executing end-to-end development of automated email marketing campaigns

- Bachelor's degree or equivalent

Preferred Qualifications

- Experience managing external partners to develop marketing programs

- Experience presenting ideas to various levels of an organization to gain support for initiatives

- Pardot certified

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.