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Description

We are looking for a detail-oriented Digital Advertising Specialist to oversee paid search and digital advertising efforts for a client in Trevose, Pennsylvania. In this role, you will drive impactful campaigns across platforms like Google Ads and Meta Ads, leveraging analytics to optimize results. This role is an in-office position. Candidates must have strong experience in paid search campaigns, analytics, making recommendations, and working with large scale budgets.

Responsibilities:

• Manage paid search campaigns across platforms such as Google Ads and Meta Ads.

• Monitor campaign performance and use analytics tools to identify opportunities for optimization.

• Research and implement strategies to enhance brand visibility and audience engagement.

• Collaborate with cross-functional teams to align advertising efforts with broader marketing goals.

• Utilize Google Analytics and other tools to track key performance metrics and generate actionable insights.

• Create detailed campaign performance reports to inform decision-making.

• Stay updated on industry trends and best practices in paid search and digital advertising.

• Manage budgets effectively to maximize ROI from advertising efforts.

• Support the development of creative assets needed for campaigns in collaboration with design teams.

Requirements • Proven experience managing paid search campaigns using platforms like Google Ads and Meta Ads.

• Proficiency in analytics tools such as Google Analytics and Facebook Insights.

• Strong understanding of A/B testing methodologies and data-driven decision-making.

• Familiarity with Adobe Creative Cloud, especially for designing creative assets.

• Experience with content management systems (CMS) and customer relationship management (CRM) tools.

• Demonstrated ability to enhance brand awareness through targeted advertising strategies.

• Excellent analytical skills to interpret campaign data and implement improvements.

• Knowledge of blogging and content creation as part of a broader marketing strategy. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .