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Senior Manager, Digital & Social Content Creation

Shelton, CT

Hybrid

Ready to Create Scroll-Stopping Wellness Content That Converts? READ ON!

At i-Health, we don’t just market products—we spark conversations, inspire confidence, and create value where it matters: gut health and women’s health. As Senior Manager, Digital & Social Content Creation, you will lead the design and production of digital-first creative across organic and paid platforms. This role is part strategist, part maker — perfect for someone who thrives in fast-paced environments and knows how to create compelling content that drives engagement, community, and performance. You will guide a design team responsible for website/e-comm product content and paid and organic digital/social content and produce compelling creative strategies and campaigns that inspire trust and loyalty across our leading health and wellness brands—Culturelle®, Lacteol®, AZO®, and Estroven®.

In close collaboration with Marketing and Digital Commerce teams as well as agency partners, you’ll transform data and insights into engaging experiences that elevate our brand presence and connect with our audiences in authentic and meaningful ways.

At i-Health (a dsm-firmenich company), consumers and brands are at the heart of all we do. We are on a mission to unlock self-care for overlooked and unspoken health needs. As leaders in our respective categories of Microbiome (Culturelle® Probiotics, Lacteol® Postbiotics) and Women’s Health (AZO® intimate health and Estroven® menopause solutions), we strive to be the thought leaders and change makers, carrying the responsibility to shape the future of our categories and bring inspired, approachable science-backed solutions to our core audience of women and families. Discover more at https://dsmihealth.com/

At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting to our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.

Responsibilities:

+ Design & Drive Content Strategy: Lead the development of bold, forward-thinking content strategies across all digital platforms, aligning with brand goals and emerging digital trends.

+ Creative Direction: Oversee the creative direction of all digital and social content—guiding designers to produce cohesive, compelling brand storytelling.

+ Asset Production: Plan and execute content tailored to platform-specific formats and audiences (Instagram, TikTok, Meta, YouTube, websites, etc.) ensuring brand standards, visual quality, and strategic objectives are met.

+ Performance-Driven Storytelling: Use analytics and audience insights to continuously refine content design, format, and messaging to maximize reach, engagement, and conversion.

+ Team Leadership & Collaboration: Inspire and mentor a high-performing design team while partnering cross-functionally with Marketing, eCommerce, and Brand teams to drive continuous improvement in brand execution.

We bring:

+ Opportunities for growth and advancement for those who embrace innovation and take initiative.

+ Collaboration with experts in health, nutrition, and beauty to drive progress.

+ Customer-first approach, working with world-renowned brands to turn ideas into impactful solutions.

+ Opportunity to build a career making a significant impact on billions of lives, with the freedom to shape your own path.

+ Dedication to creating better futures for customers, communities, people, and the planet.

+ Supportive environment where individuals are empowered to progress and contribute to meaningful change.

You bring:

+ Bachelor’s degree preferred, with 5+ years of hands-on experience crafting and leading digital content strategies for consumer brands, ideally within the fast-moving consumer goods (FMCG) space.

+ A background in design with expertise in digital and social content creation.

+ Demonstrated ability to drive organic social media growth through creativity and content —you know how to shape creative execution to build brand love, spark engagement, and translate followers into loyal communities.

+ Design-forward thinking—proficiency in tools like Adobe Creative Cloud, Canva, Figma, and video editing platforms, with a sharp eye for aesthetic, tone, and visual consistency.

+ A natural team leader and collaborator across functions and with external partners. A mentor, experienced in managing designers, copywriters, content producers and agency partners while fostering an energizing, idea-rich environment.

+ Data-savvy and performance-driven—strong skills in interpreting content metrics, optimizing digital performance, and applying insights to refine design strategies.

+ Highly organized with the ability to juggle multiple deadlines and content streams, keeping projects on-brand, on-brief, and on time.

dsm-firmenich is fully dedicated to inclusion because when people feel engaged and empowered, their creativity and innovation drives unprecedented progress. We aim to build a workplace where opportunity really is equal, so everyone can thrive. We do not discriminate: there’s a place for everyone at dsm-firmenich.

As a committed equal opportunity employer, we ensure our recruitment practices are inclusive and fair. We encourage the recruitment of a diverse workforce, representative of the communities in which we work, by using inclusive language, diverse interview panels, diversified sourcing strategies. Selection is based on qualifications, competency, experience, performance history and fit with the team to advance fair and equitable opportunity.

Employment decisions are based upon job-related reasons regardless of an applicant's race, color, ethnicity, national origin, religion, gender, gender identity or expression, sexual orientation, age, disability, backgrounds, genetic information, protected veteran status, or any other status protected by law.

We are committed to providing reasonable support for disabled applicants in our recruiting process. Should you need assistance, and are comfortable to share this, please let us know.

About dsm-firmenich

As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss-Dutch company, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life™ every day, everywhere, for billions of people. www.dsm-firmenich.com

Please note this is a direct search led by dsm-firmenich. We only accept applications from candidates, not from agencies nor subject to agency’s fees, percentages or similar.