• Content Marketing Specialist

    Robert Half The Creative Group (Houston, TX)


    Description

    We are looking for a creative and strategic Content Marketing Specialist to join our team and help drive customer engagement through impactful content creation and distribution. This role is integral to developing content strategies that align with business objectives, executing campaigns, and analyzing performance. The ideal candidate is skilled in creating powerful narratives, managing digital channels, and optimizing content to attract and convert target audiences.

    Key Responsibilities:

    + Content Strategy Development: Collaborate with marketing teams to create comprehensive content strategies that align with organizational goals, target audience needs, and market trends.

    + Content Creation: Develop high-quality, engaging, and relevant content, including blog posts, articles, whitepapers, case studies, infographics, social media posts, videos, and email copy.

    + SEO/SEM Optimization: Ensure all content is optimized for search engines, implementing best practices for keywords, metadata, and linking to improve organic traffic.

    + Content Distribution: Manage publishing and distribution strategies across digital platforms, including websites, social media, email marketing, and content management systems.

    + Performance Analysis: Monitor, measure, and report on the effectiveness of content campaigns using analytics tools and adjust strategies to maximize ROI and engagement.

    + Cross-Functional Collaboration: Work closely with graphic designers, digital marketers, and product teams to ensure campaigns are cohesive and branded effectively.

    + Industry Trends: Stay informed about emerging trends in content marketing, digital platforms, and AI tools to innovate and maintain competitive advantage.

    Requirements

    + Proven experience in content marketing or a related field, with a strong portfolio showcasing successful campaigns.

    + Excellent writing and storytelling skills, with a deep understanding of how to craft content that resonates with audiences.

    + Proficiency in SEO/SEM strategies, keyword research tools, and CMS platforms.

    + Familiarity with analytics tools like Google Analytics, and the ability to extract actionable insights.

    + Strong organizational and project management skills to manage multiple campaigns simultaneously.

     

    Call today for Immediate Consideration!

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .