• Customer Marketing Specialist II

    Honeywell (Charlotte, NC)


    As a Customer Marketing Specialist II at Honeywell, you will play a crucial role in the development and execution of marketing campaigns to achieve results for Honeywell Building Management Systems (BMS) focused on the Phoenix Controls brand. You will be accountable for developing and executing customer marketing strategies that align with business objectives. Collaborating closely with cross-functional teams, including sales and offering management, you will understand customer needs and develop targeted campaigns.

     

    Your expertise in analyzing market trends and customer data will enable you to identify growth opportunities and provide insights for improvement. In this role, you will impact the company by driving customer and dealer engagement, loyalty, and revenue growth. Your ability to analyze customer insights, develop personalized marketing strategies, and work with cross-functional teams will result in increased market share, customer satisfaction, and long-term business success.

    KEY RESPONSIBILITIES

    + Lead the development and execution of demand generation campaigns for both end users and dealers, including email, social media, new product launches, and customer events

    + Develop and execute customer marketing strategies to drive customer and dealer engagement and loyalty which contribute to Honeywell’s lead-to-revenue model

    + Manage dealer communications, dealer portal and dealer enablement content

    + Work with cross-functional teams, including sales and offering management, to understand customer and dealer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns

    + Analyze market trends and customer data to identify growth opportunities and provide insights for improvement

    + Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints

    + Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions

    + Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget

    + Work with creative services to develop compelling marketing collateral and assets

    BENEFITS OF WORKING FOR HONEYWELL

    + Benefits – Medical, Vision, Dental, Mental Health

    + Paid Vacation

    + 401k Plan/Retirement Benefits (as per regional policy)

    + Career Growth

    + Professional Development

    YOU MUST HAVE

    + A minimum of 3 years of experience in customer marketing or related roles

    + Experience with marketing automation tools and CRM systems

    + Understanding of a two-step distribution model and channel marketing strategies is a plus

    WE VALUE

    + Strong analytical skills with the ability to interpret data, measure results, and make data-driven choices

    + Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets

    + Excellent communication and people-oriented skills, with the ability to build relationships, effectively convey ideas and influence key stakeholders

    + Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement

    + Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers.

    + Excellent organizational and problem-solving skills to successfully support multiple projects simultaneously

    + Dynamic and self-motivated individuals who thrive in a fast-paced environment

    + Positive attitude and willingness to embrace change

    THE BUSINESS UNIT

    Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.

    ABOUT HONEYWELL

    Honeywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world's most critical demands around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company dedicated to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe. Learn more about Honeywell: click here (https://www.honeywell.com/us/en)

     

    Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

     

    Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.