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Associate Director US Marketing Atherosclerosis…
- Merck (North Wales, PA)
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Job Description
Our commercial teams are passionate about bringing our medicines and vaccines to our customers around the world. Join our organization as a results-driven and visionary **Associate Director of U.S. Marketing, Atherosclerosis HCP Experience and Engagement.** As a key leader within our rapidly growing US Pharma Business Unit, you will play a pivotal role in driving substantial future growth and making a meaningful impact on patients' lives. This is an exciting time for a talented and passionate leader to join the launch team for our investigational novel treatment for adults with hypercholesterolemia to reduce LDL.
Position Overview:
The Associate Director of U.S. Marketing, Atherosclerosis Field Strategy & HCP Engagement is a key leadership role responsible for architecting and operationalizing field engagement strategies that enable bidirectional insights. This position will lead, plan and implement a range of healthcare and professional marketing initiatives ensuring seamless integration across channels to create an exceptional customer experience.
The primary focus of this role is to leverage analytical insights to drive strategic action, implementing training strategies and introducing innovations that enhance field effectiveness while representing customer views and field considerations in the development of strategy and engagement plans. Initially, the emphasis will be on market preparation before launch, followed by the application of key learnings to optimize engagement and maximize brand success through product launch. As a leader within the marketing team, this position will play a crucial role in shaping strategy, fostering collaboration, and driving execution excellence.
In addition, our marketing organization has adopted an Agile operating model, to be more adaptive and responsive to rapidly evolving customer needs and keep pace with the digital evolution in the marketplace. The Agile model enables marketers to enhance their experience, building skills and capabilities that flex across various commercial functions based on business priorities. The successful candidate embraces a growth mindset, a willingness to tackle challenges, and a passion for learning, development, and team achievement.
This position is a hybrid work model with in-office and remote arrangements and will report to the Director of the Marketing Chapter.
Key Responsibilities:
+ Develop and own customer experience plan for HCPs, leveraging insights to develop end-to-end journey, setting strategic vision with articulated objectives and key results.
+ Identify and champion key capabilities or innovation needed to achieve customer experience plan and field launch readiness
+ Drive cross-functional collaboration across CATs to align on integrated customer engagement strategies, partnering closely with RCLs and Sales Teams to ensure cohesive, customer centric execution that drives impact.
+ Drive alignment between brand strategy and Field Sales to ensure marketing initiatives effectively support needs of customers and to ensure executional excellence
+ Operationalize launch of field campaigns including, strategic objectives and KPIs, development of training plans and resources, and development and monitoring of key insights
+ Collaborate with the HHDDA team to structure and integrate field-based insights into the Planning and Insights Engine (PIE), ensuring data-driven decision-making aligns with strategic objectives
+ Monitor and adjust strategies based on performance metrics, market dynamics, and customer feedback, utilizing regional, local, and national data to refine engagement strategies and maximize impact.
+ Plan and coordinate brand team engagements with field sales, including national meetings and training sessions.
+ Collaborate with the Customer Agile Team (CAT) and Sales Leadership in preparation, planning, and ongoing integration related to product promotion and customer engagement.
Qualifications:
Education Requirements:
+ Required: Bachelor’s degree (BA/BS)
+ Preferred: MBA
Required Experience and Skills:
+ A minimum of 5 years of experience in the pharmaceutical/biotech industry or a minimum of 4 years of combined strategic U.S. Healthcare Professional (HCP) marketing or U.S. Field Sales experience.
+ Proven project management skills, including prioritizing activities, optimizing resources, establishing deadlines, and ensuring timely delivery.
+ Strong written and verbal communication skills, demonstrated through experience in strategy and marketing communications.
+ Experience contributing as a team member in brand or sales-specific projects and initiatives.
+ Ability to transform complex healthcare professional (HCP) information into actionable insights and strategies that enhance messaging and optimize engagement outcomes.
+ Proven ability to drive sales execution and deliver exceptional customer engagement.
+ Strong collaborative skills with cross-functional leadership teams, with the ability to align organizational objectives and drive successful outcomes.
+ Capacity to foster a positive team culture.
Preferred Experience and Skills:
+ Pre-launch, launch and disease awareness marketing experience.
+ Experience in or working with sales organizations or customer facing teams.
+ Familiarity with OPDP submission strategy and process.
+ Proven ability to optimize campaigns and make data-driven decisions for improved performance.
+ Experience in or with payor access, reimbursement and/or patient access teams.
+ Experience working in an Agile environment or Scrum framework.
+ Agency management skills Knowledge/experience in healthcare regulatory, and legal compliance policies
+ Veeva/Promo Mats experience
+ SAP experience
**Location:** Upper Gwynedd, PA (Hybrid Work Model: Combination of in-office and remote work)
Current Employees apply HERE (https://wd5.myworkday.com/msd/d/task/1422$6687.htmld)
Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)
US and Puerto Rico Residents Only:
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here (https://survey.sogosurvey.com/r/aCdfqL) if you need an accommodation during the application or hiring process.
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
EEOC Know Your Rights (https://www.eeoc.gov/sites/default/files/2022-10/22-088\_EEOC\_KnowYourRights\_10\_20.pdf)
EEOC GINA Supplement
We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
Learn more about your rights, including under California, Colorado and other US State Acts (https://www.msdprivacy.com/us/en/CCPA-notice/)
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.
**San Francisco Residents Only:** We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
**Los Angeles Residents Only:** We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
25%
Flexible Work Arrangements:
Hybrid
Shift:
1st - Day
Valid Driving License:
No
Hazardous Material(s):
NA
Job Posting End Date:
05/13/2025
*A job posting is effective until 11:59:59PM on the day** **BEFORE** **the listed job posting end date. Please ensure you apply to a job posting no later than the day** **BEFORE** **the job posting end date.
**Requisition ID:** R344747
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