• Social Media Content Creator

    New York Racing Association (Des Moines, IA)


    Title: Social Media Content Creator

     

    Employee Status: Regular Full Time

     

    Work From Home Option: Hybrid - 2 Days/Week (40% Remote)

     

    FLSA Status: Exempt

    Job Overview:

    The Social Media Content Creator is responsible for ideating, creating, and executing engaging content across NYRA’s social media platforms, including Instagram, YouTube, Facebook, X, Bluesky and TikTok. This role requires a deep understanding of social media trends and the ability to produce high-quality, platform-specific content, particularly short-form video such as Reels, TikToks, and YouTube Shorts.

     

    The ideal candidate will be a creative storyteller with strong video production and editing skills, capable of capturing compelling moments from live racing events, behind-the-scenes access, and fan engagement opportunities. They will play a key role in expanding NYRA’s social presence by staying ahead of trends, researching competitors, and developing innovative content ideas that resonate with racing fans and new audiences alike.

     

    This role works closely with the Senior Manager of Social Media and Content Strategy, as well as the broader Marketing team, to ensure content aligns with brand goals and enhances community engagement.

    Essential Functions:

    The Social Media Content Creator is responsible for ideating, creating, and executing engaging content across NYRA’s social media platforms, including Instagram, YouTube, Facebook, X, Bluesky and TikTok. This role requires a deep understanding of social media trends and the ability to produce high-quality, platform-specific content, particularly short-form video such as Reels, TikToks, and YouTube Shorts.

     

    The ideal candidate will be a creative storyteller with strong video production and editing skills, capable of capturing compelling moments from live racing events, behind-the-scenes access, and fan engagement opportunities. They will play a key role in expanding NYRA’s social presence by staying ahead of trends, researching competitors, and developing innovative content ideas that resonate with racing fans and new audiences alike.

     

    This role works closely with the Senior Manager of Social Media and Content Strategy, as well as the broader Marketing team, to ensure content aligns with brand goals and enhances community engagement.

    Qualifications:

    Education (minimum): Bachelor’s Degree

    Experience: 3-5 years’ experience in social media marketing

    Other Requirements: Preferred but not required experience with Photoshop, Illustrator and Social Media photography experience. Knowledge of horse racing and pari-mutuel wagering a plus

    Summary of Physical Requirements and Work Environment:

    Travel Requirements- FREQUENCY

     

    -To Belmont

     

    0-15%

     

    -To Saratoga

     

    15-25% - Will Require to live for 8-9 weeks in Saratoga during the race meet.

     

    During the Saratoga Meet your schedule will be Wednesday - Sunday.

     

    Pay Range / Salary: $67k - $72k