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As a community, the University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share: equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location (Full Address):

220 Hutchison Rd, Rochester, New York, United States of America, 14627

Opening:

Worker Subtype:

Regular

Time Type:

Full time

Scheduled Weekly Hours:

40

Department:

100027 Ofc University Mkting & Comms

Work Shift:

UR - Day (United States of America)

Range:

UR URG 114

Compensation Range:

$86,482.00 - $129,723.00

_The referenced pay range represents the minimum and maximum compensation for this job. Individual annual salaries/hourly rates will be set within the job's compensation range, and will be determined by considering factors including, but not limited to, market data, education, experience, qualifications, expertise of the individual, and internal equity considerations._

Responsibilities:

GENERAL SUMMARY

Provides leadership, strategic oversight, and visionary execution for the University’s enterprise marketing campaigns. Builds creative platforms, design systems, and scalable asset libraries for initiatives that help drive positive perceptions with key external audiences. Works in partnership with the Director to manage the development and implementation of a comprehensive enterprise creative strategy that promotes the University of Rochester brand and elevates the mission, vision, and services of the University.

This role requires a strong blend of artistic talent, leadership skills, and strategic thinking. Leads efforts to establish, maintain, and manage creative asset libraries and standards for marketing campaigns and initiatives. Manages resources and relationships across the University to ensure alignment of creative strategies in accordance with university brand guidelines. Proactively identifies areas for greater coordination and partners with stakeholders throughout the University when tailored solutions are required. Leads the development of original creative solutions and assists with the rollout of a subset of marketing and advertising campaigns and materials, e.g., recruitment and enrollment marketing, the always-on image campaign, ranking strategy campaign, and more—extending awareness and elevating positive perceptions of our global target audiences.

A problem-solver, strategic-thinker and leader who translates big-picture marketing vision to implementable, scalable creative strategies. A dot-connector who understands how our creative and marketing efforts work together to build our brand, this role ensures projects stay on-time and on-budget while managing relationships and mobilizing resources to meet goals. Provides counsel and recommendations to the Creative Director and AVP of Marketing as needed.

ESSENTIAL FUNCTIONS

Creative Strategy, Research, and Leadership

+ Partners with the Creative Director in executing multi-channel creative strategies and platforms to support brand elevation and student recruitment goals.

+ Crafts inspiring and actionable creative briefs that articulate the strategic vision, objectives, target audience, key messages, and desired outcomes for creative development.

+ Ensures that all marketing materials and communications, including digital, print, and other media, effectively convey a consistent visual language tailored to various target audiences.

+ Continuously researches and explores emerging trends in creativity, marketing, technology, and culture to inform strategic thinking and identify new opportunities for creative innovation.

+ Develops templates for campaign materials, supports the coordination of related multimedia, and prepares resources to enhance presentations to internal partners and external stakeholders.

+ Assists with keeping our creative organization competitively intelligent. Engages in peer and trend research and benchmarking.

Art Direction and Design

+ Develops visual style, concept, and aesthetic for projects and individual campaigns. Creates mood boards, story boards, message maps, wireframes, and style guides to communicate the visual direction. Determines most appropriate execution method based on audience and project needs.

+ Produces impactful creative solutions and marketing materials to support brand efforts, enrollment campaigns, and special initiatives—focusing on print, digital, and multimedia content that resonates with target audiences.

+ Art directs photography, illustrations, motion graphics, and typography provided by internal team members and outside agencies and freelancers as needed.

+ Articulates strategic recommendations and creative rationale with clarity, confidence, and persuasive brand-aligned storytelling to internal teams and clients.

+ Works closely with Content, Digital, and Social Media teams on a consistent visual language and tone. Helps leads brainstorming sessions and strategic workshops to generate innovative ideas and align stakeholders on creative direction.

+ Responsible for curating inspiration, leading ideation, and pushing boundaries with experimentation.

Project Management

+ Owns the design process from concept to completion, ensuring projects are delivered on time, within budget, and to the required quality standards.

+ Establishes production schedules, defines project milestones, and follows up with the appropriate internal teams and outside vendors, printers, developers, mail services, and agencies to ensure timely and on-budget project completion.

+ Manages multiple design projects simultaneously, prioritizing tasks and meeting deadlines.

+ Designs scalable design systems and toolkits to empower internal teams and partners across the University to operate independently and in keeping with the latest brand guidelines and campaign platforms.

Quality Control

+ Ensures delivery of highest-quality creative assets, in accordance with production schedules and within defined budgets. Continually assesses product and results—identifying and addressing gaps and areas for improvement.

+ Monitors and analyzes peers and industry standards to provide guidance for latest tools, trends and opportunities.

+ Consults with freelancers and agency partners, enlisted by our university colleagues, to ensure consistency. This may require representing the University Marketing and Communications team in meetings and/or on committees for specific projects and providing guidance to individual units outsourcing creative efforts.

+ Creative Collaboration

+ Builds and maintains positive relationships with key stakeholders, including internal partners and teams in other University departments across the University, aligning creative strategies with enterprise marketing goals. Provides guidance on visual identity, messaging, and the consistent application of creative aesthetic, tone, and brand alignment best practices.

+ Partners with the Digital team to build accessible digital-first creative experiences. Responds to inquiries from internal teams, offering timely and actionable feedback and solutions to enhance campaign effectiveness.

Other duties as assigned

MINIMUM EDUCATION & EXPERIENCE

+ Bachelor's degree in communications, Marketing, Business Administration or related field required.

+ Master's degree preferred.

+ 7 years of relevant and progressive experience required.

+ 3 years of supervisory experience preferred.

+ Or equivalent combination of education and experience required.

+ Experience in higher education preferred.

+ Advertising agency experience.

KNOWLEDGE, SKILLS AND ABILITIES

+ A deep appreciation for the power of creativity and a keen understanding of what resonates with audiences required.

+ Exceptional creative vision and an understanding of design principles, typography, and color theory preferred.

+ Proficiency in conceptual creative problem solving, strategic integrated design systems, and graphic design preferred.

+ High level of organization, attention to detail, and problem-solving skills required.

+ Knowledge of project management preferred.

+ Ability to execute on multiple campaigns and competing priorities with minimal supervision required.

+ Proficiency in digital marketing strategies, social media management, campaign analytics, and PowerPoint presentations preferred.

+ Ability to manage administrative projects, make sound decisions, and support design and implementation of new programs required.

+ Knowledge of HIPAA privacy rules and HIPAA consent authorization process, and organizational policies for protecting patient privacy and other confidential information required.

+ Experience in creating design systems and assets for strategic marketing and communications campaigns with proven results preferred.

+ Demonstrated proficiency in writing and editing content required.

+ Ability to translate strategic plan concepts to creative direction to yield effective and engaging tactical solutions required.

+ Effective, confident communicator and presenter with excellent interpersonal, collaborative, and written and verbal communication skills required.

+ Ability to work effectively with cross-functional teams and influence stakeholders at all levels required.

+ Ability to provide context and/or reshape material as needed required.

+ A willingness to embrace change, learn new technologies, and stay curious about the evolving marketing landscape required.

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University’s Mission to Learn, Discover, Heal, Create – and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military/veteran status, national origin, race, religion/creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Classes). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates for all persons consistent with our values and based on applicable law.

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Learn. Discover. Heal. Create.

Located in western New York, Rochester is our namesake and our home. One of the world’s leading research universities, Rochester has a long tradition of breaking boundaries—always pushing and questioning, learning and unlearning. We transform ideas into enterprises that create value and make the world ever better.

If you’re looking for a career in higher education or health care, the University of Rochester may offer the perfect opportunity for your background and goals

At the University of Rochester, we commit to diversity, equity, and inclusion and united by a strong commitment to be ever better—Meliora. It is an ideal that informs our shared mission to ensure all members of our community feel safe, respected, included, and valued.