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What You'll Do

Are you ready to take the next step in your digital marketing career with a world-class company committed to making a positive impact? Do you have technical experience in managing Google Tag Manager and GA4 to measure digital marketing campaigns?

Principal Financial Group is looking for a hard-working **Digital Marketing Analytics Engineer** to join our dynamic Marketing Operations team. This is an outstanding opportunity to bring your analytical skills and technical expertise to empower our marketing community and drive performance!

Responsibilities include:

+ Set up and manage Google Tag Manager (GTM) accounts, including the implementation of various pixels and scripts, goal conversions, event tracking, cross-domain tracking, and tag testing.

+ Troubleshoot and debug GTM issues, ensuring compliance with OneTrust and Consent Mode consent states.

+ Complete tasks related to configuring and maintaining tagging requirements within the consent management platform across multiple brands.

+ Conduct GA4 implementation audits, address data discrepancies, and integrate GA4 with Campaign Manager 360 and other systems.

+ Identify and implement GA4 features and settings to answer critical business questions.

+ Implement Conversions API tracking for social media platforms.

+ Work together with cross-functional teams, including product management, data engineers, analysts, and collaborators, to grasp analytical needs and provide actionable insights.

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Who You Are

Who you are

+ Bachelor’s degree in Marketing, Computer Science or equivalent experience.

+ 2+ years of experience in measuring marketing campaigns with a proven track record of success in managing Google Analytics tagging (GA4) and Google Tag Manager configuration.

+ Strong understanding of data layers, tagging, variables, lookup tables, and custom metric setup.

+ Detail-oriented, analytically minded, and able to communicate effectively to stakeholders across greatly varied degrees of technical range.

+ Experience with Google’s advertising suite (Search, Display & Video, and Campaign Manager) preferred.

Job Level

We’ll consider talent at Senior Associate and Strategist levels based on experiences and skills. Minimum relevant experience qualifications for the Senior Associate is 2+ years and 4+ years for the Strategist.

Work Environment:

This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, or Charlotte, NC). You’ll work with your leader to figure out which option may align best based on several factors.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$67500 - $128400 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Additional Information

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers (https://www.uscis.gov/working-in-the-united-states/temporary-nonimmigrant-workers) and Green Card for Employment-Based Immigrants (https://www.uscis.gov/green-card/green-card-eligibility/green-card-for-employment-based-immigrants)

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site (https://www.principal.com/about-us/careers) to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

5/2/2025

Most Recently Posted Date

5/2/2025

LinkedIn Remote Hashtag

\#LI-Remote