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Google Analytics Consultant

About Indigo Slate

Indigo Slate is an experience agency with a passion for technology. We provide services to help our clients transform customer experiences and create better relationships. We serve as a strategic vendor to technology firms, their partner ecosystems, and enterprise customers by:

+ Consulting with clients to develop strategies that help them launch their products and services.

+ Creating technical content for readiness, marketing, and sales.

+ Providing creative direction and support to bring campaigns, content, and solutions to life.

+ Providing IT management consulting services.

About the role

The Google Analytics Consultant is part of our Global Consulting team and will work with Go-To-Market and Product client teams, focused on strengthening marketing analytics capabilities through hands-on implementation of Google Analytics and Google Tag Manager. This is a technical, highly consultative role, centered around building a sustainable, best-practice-driven analytics framework that ensures accurate data collection, robust data security, insightful reporting, and team enablement. The client is a global technology company.

Note: This is a hands-on consulting role, requiring a strong background in GA4, GTM (or similar web analytics stacks) tagging strategies, data governance, and stakeholder collaboration.

Preference will be given to candidates based in the Pacific Time Zone.

Position description

The Google Analytics Consultant is responsible for advising, implementing, and operationalizing a scalable marketing analytics framework that supports Go-To-Market and Product teams. The consultant will instrument Google Analytics and Google Tag Manager to align with best practices, ensure security and data governance standards are met, and empower internal CLS team members to manage and maintain the setup moving forward. Success in this role requires a mix of technical expertise, consulting skills, stakeholder influence, and the ability to transfer knowledge effectively.

High-level skills and experience

+ Hands-on expertise with Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup and instrumentation.

+ Strong consultative mindset with a point-of-view on analytics best practices, frameworks, and governance.

+ Proven ability to implement marketing analytics solutions end-to-end (strategy, tagging, configuration, reporting).

+ Deep understanding of data security, privacy regulations, and compliance with legal and governance standards (PWG, GDPR, etc.).

+ Ability to teach and upskill client teams, enabling internal maintenance and evolution of analytics systems.

+ Strong business acumen to connect analytics tracking with marketing and business objectives.

+ Excellent oral and written communication skills for technical documentation, stakeholder presentations, and reporting.

+ Analytical and strategic thinking to develop solutions aligned with business goals.

+ Ability to work proactively and independently in a fast-paced environment.

+ Strong troubleshooting, problem-solving, and issue resolution skills.

Expected tasks and responsibilities

+ Develop and implement a product tagging strategy within Google Analytics and Google Tag Manager.

+ Instrument GA4 and GTM to track user behavior, conversion events, and product-specific actions.

+ Configure GA and GTM setups for secure, accurate, and compliant data collection.

+ Verify and document data security best practices, ensuring compliance with legal and organizational guidelines.

+ Set up data storage configurations to enable downstream ingestion into a data warehouse.

+ Build and configure recurring reporting solutions for Go-To-Market and Product teams.

+ Create and maintain custom dashboards and reports aligned to business KPIs.

+ Administer Google Analytics accounts including user access and permissions management.

+ Provide hands-on training, guidance, and documentation to the CLS team for ongoing maintenance.

+ Deliver monthly performance reports summarizing key analytics insights.

+ Identify, troubleshoot, and resolve technical issues related to tagging, tracking, or reporting.

+ Document and deliver updated tracking codes as new products, features, or platforms are introduced.

Qualifications

We are looking for individuals with the following qualifications, skills, and experiences:

+ 5+ years of hands-on experience in Google Analytics 4 and Google Tag Manager implementation (or similar Web Analytics and TMS stacks with transferable skills).

+ Experience consulting with internal marketing, product, and data teams to drive analytics strategy and execution.

+ Understanding of data security, privacy policies, and governance standards.

+ Bachelor’s degree in Marketing Analytics, Web Design, Computer Science, Information Systems, or a related field (required).

+ Google Analytics certifications preferred (e.g., GAIQ, GA4 Certification).

+ Strong track record of independently delivering tagging strategies and training internal teams for operational sustainability.

+ Familiarity with integrating analytics data into larger data ecosystems (preferred).

+ Strong project management and documentation skills.

Indigo Slate is a full-service human experience company. We are a digital organization backed by a global engineering leader, and we’re dedicated to helping clients build transformative experiences from start to finish. We create smart experiences that deliver powerful results through a profound intersection of marketing, technology, business, and creative. We understand that brands are no longer judged through their advertising, but through each touchpoint, both internal and external, building strength with every experience.

At Indigo Slate, we harness a mix of skills unique in our industry—equal parts strategic consultancy, creative agency, and technology thought leadership—to build and run some of the best experiences on the planet.

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