• Sr. Marketing Operations Manager, Veeqo

    Amazon (Austin, TX)


    Description

    Veeqo (veeqo.com) — a startup acquired by Amazon in 2021 — is Amazon's recommended shipping solution for sellers. Our vision is to become the back-office hub for ecommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time.

     

    *The Team*

     

    The Veeqo team is a subsidiary of Amazon (acquired in 2021 (See: News). The marketing team uses data, seller insights, and creative thinking to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup/engage with our sales team. We’re a close-knit group of marketers (functional channel owners, product marketers, creatives, content marketers, etc) who collaborate well and enjoy a fast pace of delivery.

     

    *The Role*

     

    Veeqo is seeking a seasoned Senior Marketing Operations Manager to oversee the optimization of our marketing processes and data workflows. In this pivotal role, you will be responsible for mastering our internal approval procedures and data operations, streamlining the way the marketing team executes integrated campaigns. Known as a barrier-breaker, you will forge deep cross-functional relationships, earn trust, and establish efficient ways of working that unlock new data sources and enable seamless MarTech onboarding. Exceptionally organized and technically adept, you will developing comprehensive documentation, coordinate team progress mechanisms, and drive integrated marketing initiatives. If you thrive in a fast-paced, data-driven environment and have a passion for building streamlined, high-performing marketing operations, we encourage you to apply for this pivotal role at Veeqo.

     

    Key job responsibilities

     

    - Manage relationships with external MarTech partners and vendors, facilitate knowledge sharing, and serve as the primary point of contact for all cross-functional marketing technology-related inquiries and issues.

     

    - Develop and maintain a comprehensive, cross-channel marketing calendar that aligns with Veeqo's overall marketing strategy and objectives.

     

    - Ensure seamless integration and coordination of campaigns across digital, social, email, content, events, and other marketing initiatives.

     

    - Monitor and track marketing budgets across different channels and campaigns, oversee the processing of marketing-related invoices and payments, and provide budget forecasting and recommendations to optimize marketing spending and return on investment.

     

    - Prepare and organize detailed business review documents that analyze marketing campaign and channel performance, identify key metrics and opportunities for improvement, and provide data-driven recommendations.

     

    - Evaluate and recommend new marketing technologies (e.g., marketing automation, CRM, analytics) to enhance operational efficiency and marketing effectiveness, and collaborate with the IT and engineering teams to oversee their implementation and integration.

     

    - Develop training materials and provide ongoing support to ensure effective utilization of marketing tools by the broader team.

     

    - Partner closely with Sales Operations and Business Analytics to holding a high bar for marketing attribution and pipeline health.

    Basic Qualifications

    - 6+ years of professional non-internship marketing experience

     

    - Experience using data and metrics to drive improvements

     

    - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

     

    - Experience building, executing and scaling cross-functional marketing programs

     

    - Experience leading go-to-market for consumer software or hardware product launches

    Preferred Qualifications

    - Experience using any of SQL or other analytical tools for conducting data analysis

     

    - Experience with customer segmentation, profiling, and targeting

     

    Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

     

    Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.