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Technical Marketing Manager
- Cella Inc (Irvine, CA)
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Collaborate with Engineering and Product Management teams to pinpoint key technologies in current and future offerings that provide significant advantages for users. Stay informed about market trends and competitor products, communicating these insights internally on a regular and ad-hoc basis.
Develop marketing content highlighting key technologies and software applications in various formats, including white papers, contributed articles, website content, presentations, and press releases.
Serve as a spokesperson for key technologies and software applications at events, trade shows, conferences, webinars, and with media outlets.
Create engaging demonstrations that showcase the capabilities of key technologies and software applications.
Conduct internal training sessions as required for colleagues in Marketing, Sales, and Customer Support teams.
Develop, in collaboration with the Marketing Communications team, campaigns and materials across various channels that address the needs of customers and channel partners, focusing on key technologies and software applications.
Partner with Design colleagues to ensure all materials are visually appealing and align with brand guidelines.
Cultivate relationships with customers, partners, and industry thought leaders.
Qualifications:
Bachelor's degree in network engineering, computer science, or a related technical field.
4+ years of progressive experience demonstrating increasing influence in a technical marketing, applications engineering, or similar role requiring extensive communication of technical features for both hardware and software products to diverse audiences.
Extensive knowledge and experience with security IP cameras, network video recorders (NVRs), video management systems (VMS), and vertical solutions for sectors such as retail, hospitality, and education.
Demonstrated ability to effectively convey technical concepts to both technical and non-technical stakeholders, including the creation of marketing materials across various media and the use of demonstrations.
Experience serving as a spokesperson in a variety of settings.
A strong passion for continuous learning and facilitating the learning of others.
Excellent written and verbal English communication skills. Bilingual Mandarin proficiency is a plus.
Proven ability to work both independently and collaboratively within a team environment.
Demonstrated ability to manage multiple projects and prioritize tasks effectively.
Skills:
Technical Acumen (Networking, Security Cameras, NVR/VMS, Software Applications).
Technical Marketing & Communication.
Content Creation (Whitepapers, Articles, Web Copy, Presentations, Press Releases).
Product Demonstration Development.
Presentation & Public Speaking (Spokesperson Role).
Interpersonal & Collaboration Skills (Engineering, Product, Marketing, Sales, Support, Design, External Partners).
Market Analysis & Competitive Awareness.
Training & Mentoring.
Project Management & Prioritization.
Written & Verbal Communication (English).
(Bonus) Bilingual Mandarin Communication.
JOBID: 1089181#LI-CELLA#LI-KD1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.
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