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Description

The Field Executive Sales Manager (FESM) is responsible for the delivery of retail sales and building relationships with direct pay teams by directly managing, educating and developing talent capabilities of POS managers and teams. The FESM territories are comprised of FSS, Partner locations and/or Specialty Multi Channels. The FESM will spend approximately 60% of their time in store interacting teams as well as consumers to drive client acquisition, engagement, conversion and execution of seasonal plans/promotional calendars. The FESM will assess and manage team performance and provide frequent, on-going feedback. FESM will partner with Education to ensure sales training, and service objectives are met with Excellence in Execution. The FESM should possess the ability to role model all behaviors. The must be an Enterpriser; create local plans and specific events to drive enthusiasm and engagement with the customer. Capture consumer insights by observing shopping patterns and competitive activity and use insights to create action plans. Drive client acquisition through outreach, client management, social influence, oversight of visual merchandising execution, and by building collaborative relationships. Drive conversion through coaching of the selling staff. Use entrepreneurial insight to drive creative solutions to increase sales performance, negotiating for needed resources to support promotional activities, create and oversee event execution, talent planning and schedule optimization.

Job Responsibilities

Retail Sales

• Develops strategic plan by brand and retailer by leveraging marketing strategy to drive growth, gain share and exceed sales plan. Consumer facing side-by-side selling/driving conversion. Develop of teams through regular, quality store visits and one-on-ones with focus on achievement of sales and productivity goals and brand & sales objectives. Responsible for achievement of sales plan for each door within territory through Influencing team in driving sales, excellent customer service and quantifying the team’s ability to meet and/or exceed sales goals. Proficiency in leveraging social & digital media to drive sales and consumer engagement conforming to brand guidelines.

Coaching/Training/Education

• Deliver effective sales coaching on product knowledge, service experiences, artistry, selling and leadership skills: modeling, observing, and providing feedback to team and to retailer leadership, where applicable, to ensure effective delivery of sales techniques for varying consumer profiles, including cross selling techniques for new consumers and clienteling to ensure sales goal achievement. Analyze and evaluate how the team is using training knowledge to drive sales and demonstrate the ability to identify top performers to develop future bench, as well as recognize and coach to opportunities for improvement in partnership with the retailer where applicable. Drive Brand education: ensure staff is well-versed in brand messaging, differentiation, and assortment. Conducting in-store, hands-on training, and sales support for the beauty team at Specialty Multi locations if applicable. Provide support to SM Coordinators where applicable.

• Recruit candidates for open roles and freelance roles: Provide retailer with feedback on candidates identified by the retailer to support the brand(s) where applicable. Liaise with Talent Acquisition (TA) team on end-to-end talent acquisition process including utilizing technology to identify/ select potential candidates for open requisitions. Onboarding, educate and development of ELC direct pay and freelance teams, with Ongoing people and performance management. Maximize selling staff’s productivity through hour utilization, schedule optimization, goal management in partnership with retailer. Help complete job orientations and provide thorough training in brand policies, practices and standards. Assist in ensuring the store environment is safe and that work practices are safe.

Job Responsibilities (Cont)

Building Relationships

• Create and maintain strategic partnerships that align with brand and retailer strategy to drive growth and gain share, where applicable. Develop good working relationships with District Merchants, Cosmetics Department Managers and Store Management to recognize opportunities that are consistent with the company’s strategic direction, where applicable. Create and maintain strategic partnerships with cross functional partners.

Events /Calendar Execution

• Develop and execute innovative in-store events and use learnings to maximize effectiveness of the market calendar long term in partnership with retailer where applicable. Engaging in store-level negotiations and coordinating store-generated events in a strategic and professional manner. Establishing strategic networking opportunities with external groups to drive foot traffic back into the store for store generated events. Influence retailers and mall partners to negotiate event space and opportunities.

Additional responsibilities

• Analyze the business and identify sales goals/targets to be set, proactively anticipate, and rectify obstacles to goal achievement using critical problem-solving skills, target specific KPI’s relevant to the business, strategize client engagement to attract, convert, and retain clients. Accelerate growth using local consumer insights to identify regionally relevant opportunities. Partners with Centers of Excellence (Sales Reporting and Analytics, Point of Sale, Marketing Coordination and Communication, Education, HR/People Management and Freelance) to more effectively manage and lead business. Proactively identify inventory/stock issues that may inhibit business. Create feedback loops to the brand: share feedback with central teams on local retailer execution, competition's products, service offering and activity; maintain in-depth knowledge of market trends, demographics and consumer1needs/behaviors and reactions. Help ensure all relevant Human Resources records are kept updated and confidential. Audit/approve your team expense reports.

Qualifications

+ 5+ years’ experience managing retail POS stores/counters/regions in luxury business preferably Beauty industry.

+ Excellent communication skills, written and verbal.

+ Ensure delivery of overall sales plan by door/territory, having a solid understanding of sales, product knowledge, events, operations, retail culture and cosmetic industry, shares input on strategy and focused on execution.

+ Create and maintain strategic partnership with retailers, brands, COE functions and point of sale employees.

+ Deep understanding of the retail market and current beauty trends and leverage those insights to drive sales.

+ Ability to recruit, coach and develop Direct Pay staff as well as freelance to achieve goals.

+ Ability to see problems and develop action plans to get past them (inventory/stock issues, staff performance, turnover, logistical issues related to events, etc.)

+ Enthusiastic mentor and strategic thinker

+ Charismatic individual with strong negotiation and communication talents

+ Ability to work in a fast-paced collaborative environment with multi-unit management skills. Able to manage time and juggle multiple priorities.

+ Strong social media and digital engagement skills

+ Proficient in Microsoft Office (Word, Excel, and Outlook)

+ Ability to work retail hours including days, nights, weekends, holidays, and special events based on the needs of the business.

+ Must be able to be on the sales floor for length of shift.

+ Ability to lift at least 30lbs.

+ Create a climate of safety awareness, ensure safety standards are maintained consistently, and actively help prevent work-related incidents and illnesses.

+ Must have a valid driver’s license to operate ELC Fleet vehicle.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].