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The Director, Marketing Strategy representing Disney Television Studios at Disney Entertainment Television, plays a pivotal role in driving awareness and conversions for our portfolio of properties across various platforms through paid and earned media campaigns domestically and internationally. We are a driven, detail-oriented, and creative team with a passion for pushing boundaries and making an impact to drive hours of consumption across owned and third-party platforms. Building on the rich legacies of the brands and networks we represent; our marketing efforts are designed to reflect the passion and ground-breaking storytelling that our audiences love.

This full-time position is based at our Burbank campus, and we are seeking an experienced Director of Marketing Strategy with a deep understanding of broadcast television, streaming, movies, and adult animation. As a pop-culture enthusiast, you will bring your strategic and creative marketing expertise to the table, working in a collaborative and dynamic environment. The ideal candidate is not only strategic and creative but also highly execution-focused—able to translate big ideas into impactful campaigns that resonate with diverse audiences.

Primary Responsibilities:

+ Lead and manage a portfolio of assigned series, becoming the go-to expert on all production and marketing efforts, ensuring seamless communication with cross-functional teams for successful show launches and relaunches.

+ Collaborate with internal and external platforms to ensure cohesive, impactful marketing campaigns that deliver measurable results for the studio.

+ Build and maintain strong relationships across various departments to drive the success of each marketing campaign.

+ Drive innovative ideas for content marketing initiatives, exploring fresh approaches to engage audiences and increase consumption across various platforms, from TV to digital.

+ Work closely with the studio series team and producers, maintaining open lines of communication throughout every stage of the campaign lifecycle, from inception to execution and long-term sustainment.

+ Lead and contribute to pro-social initiatives that reflect the core values and beliefs of the brand.

+ Collaborate with a talented and passionate team of marketers, driving creativity, collaboration, and success across all campaigns.

+ Stay ahead of industry trends, emerging technologies, and new opportunities to continuously evolve and improve marketing strategies.

+ Inform and guide cross-functional initiatives, providing strategic insights that support all titles within the portfolio, and take ownership of managing each campaign from start to finish.

Basic Qualifications:

+ 10+ years of experience in the entertainment industry, specifically in executing content marketing campaigns for studios, broadcast networks, or streaming platforms.

+ Expertise across multiple platforms, including TV, digital, out-of-home (OOH), and social media, with a proven ability to create integrated, multi-channel campaigns.

+ A strategic thinker with a deep understanding of how to engage and reach television audiences on both broadcast and streaming platforms, tailoring approaches to each medium.

+ A collaborative team player and problem solver, with the ability to thrive in a fast-paced, dynamic, and team-oriented environment.

+ Exceptional communication skills, both verbal and written, with the ability to engage stakeholders at all levels across functions.

+ Strong project management capabilities, with a track record of managing complex campaigns, solving problems, and delivering effective presentations.

+ Ability to quickly formulate and communicate strategic recommendations, backed by clear rationale, both verbally and in writing.

+ Agility in learning, with a comprehensive understanding of content marketing strategies across broadcast and streaming, with hands-on experience in both areas.

+ Excellent networking and relationship-building skills, with the capacity to handle complex challenges and solve problems effectively in a rapidly evolving landscape.

+ A deep knowledge of both legacy and current television series, including expertise in scripted and adult animation content.

Preferred Qualifications:

+ MBA

Required Education:

+ Bachelor’s Degree in Marketing or related field

The hiring range for this position in Burbank, CA is $151,000.00 to $202,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

**Job ID:** 10119738

**Location:** Burbank,California

**Job Posting Company:** Disney Entertainment Television

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.