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Communications Coordinator

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Communications Coordinator

Salary

$71,871.02 - $87,359.48 Annually

Location

Tracy, CA

Job Type

Full Time

Department

City Manager's Office

Opening Date

05/05/2025

Closing Date

5/21/2025 5:00 PM Pacific

FLSA

Non-Exempt

Bargaining Unit

TSSU

+ Description

+ Benefits

+ Questions

Description

To learn more about this exciting career opportunity click HERE! (https://www.cityoftracy.org/home/showdocument?id=20430&t=638820526814790257)

DEFINITION

Under general direction, the Communications Coordinator will perform a variety of public relations and communication-related duties including; social media and website content creation and monitoring, graphic design, engagement and marketing, branding, messaging, and other communication strategies for the City. The Communications Coordinator helps the City achieve its engagement goals and will work collaboratively with other City departments, the public, and the media in support of the City’s Public Relations and Communications.

SUPERVISION RECEIVED AND EXERCISED

Receives general supervision from assigned supervisory or management staff. May exercise technical and functional direction over and provide training to lower-level staff. Exercises no direct supervision over staff.

CLASS CHARACTERISTICS

This is a technical classification performing a wide variety of tasks and projects in support of Citywide internal and external communications. Incumbents perform of a variety of work related to public relations and communications activities and are expected to function with very little direct oversight. Successful performance of the work requires the frequent use of tact, discretion, and independent judgment, knowledge of department and City activities, and extensive staff contact. This position is responsible for coordinating efforts related to the development and implementation of communication strategies including public relations activities and operations, internal communications, social media, content creation, graphic design, and marketing including but not limited to the City’s brand messages, themes, and style across different projects. This class is distinguished from other coordinator classes by the nature, scope, complexity, and diversity of responsibilities involved in the Citywide public relations and communications functions.

Essential and Marginal Duties

EXAMPLES OF TYPICAL JOB FUNCTIONS (Illustrative Only)

Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

+ Performs public relations and communications-related tasks, including but not limited to community relations, internal communications, social media, content creation, and City website content creation and maintenance.

+ Operates audio, video, computer, and related electronic equipment.

+ Attends City and partner-related events as assigned.

+ Coordinates, curates, and creates content on behalf of the City; monitors and tracks media coverage results.

+ Coordinates outreach and advocacy efforts including preparing and disseminating information to stakeholders.

+ Assists with development and implementation of Citywide marketing campaigns and materials including press releases, infographics and communication-related plans and protocols.

+ Assists the Public Information Officer with media relations and crisis communication activities.

+ Researches, prepares, and distributes information.

+ Trains staff on City communication procedures and systems.

+ Responds to inquiries from internal and external customers regarding City activities and services.

+ Performs general administrative tasks.

+ Performs other related duties as assigned.

Minimum Qualifications

Knowledge of:

+ Principles, practices, and methods of communication strategies and public information relative to government agencies.

+ Principles, practices, and methods of various forms of mass media including but not limited to internet, social media, print, television and radio, electronic communications, and community engagement programs.

+ Principles and techniques of contemporary communication channels, including social media, video production and storytelling, advertising, publications, governmental access broadcast operations, graphic concept, and design.

+ Techniques for providing a high level of customer service by effectively interacting with the public, vendors, contractors, partner agencies and City staff.

+ The structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar; proficient writing and editorial skills.

+ Modern equipment and communication tools used for business functions and programs, project delivery, and task coordination.

+ Computers and software programs (e.g., Microsoft software packages, social media, and websites) to conduct business functions, compile, and/or generate content.

+ Record-keeping principles and procedures.

Ability to:

+ Prepare and present clear, concise, and accurate oral and written reports, statements, speeches, talking points, and presentations.

+ Understand the role, organization, and operations of the department to assume assigned responsibilities.

+ Effectively use audio, video, computer, and related electronic equipment to perform a variety of tasks.

+ Assist with planning, researching, organizing, and coordinating a variety of public information, media, and community outreach activities, meetings, and programs.

+ Respond to and effectively prioritize multiple requests for service.

+ Maintain equipment in a clean, safe, and secure manner.

+ Work productively and under limited supervision; work well independently and as a collaborative team member.

+ Understand, interpret, and apply all pertinent laws, codes, regulations, policies and procedures, and standards relevant to work performed.

+ Communicate clearly and concisely, both orally and in writing, using appropriate English grammar and syntax.

+ Use tact, initiative, prudence, and independent judgment within general policy, procedural, and legal guidelines.

+ Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.

+ Work a flexible schedule that includes some evenings, weekends, and holidays.

Education and Experience:

Any combination of training and experience that would provide the required knowledge, skills, and abilities is qualifying. A typical way to obtain the required qualifications would be:

Equivalent to an associate degree in public relations, communications, journalism, or a related field and two (2) years of progressively responsible work experience involving public relations, marketing, or a related area. Public agency experience is highly desirable.

Licenses and Certifications:

+ Possession of, or the ability to obtain, a valid Class C California driver’s license upon appointment.

+ May be required to complete National Incident Management System (NIMS) Training.

Additional Information

PHYSICAL DEMANDS

Must possess mobility to work in a standard office setting, video production studio, and/or control room and use standard office equipment and/or video production equipment, including a computer, camera, and to operate a motor vehicle to visit various filming locations; vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone. Standing in and walking between work areas is frequently required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment. Positions in this classification frequently bend, stoop, kneel, and reach to perform assigned duties, as well as push and pull drawers open and closed to retrieve and file information. Employees must possess the ability to lift, carry, push, and pull materials and objects up to 50 pounds with the use of proper equipment.

ENVIRONMENTAL CONDITIONS

Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees also work in the field to shoot videos and are exposed to loud noise levels, cold and hot temperatures, inclement weather conditions, chemicals, mechanical and/or electrical hazards, and fumes. Employees may interact with members of the public or with staff under emotionally stressful conditions while interpreting and enforcing departmental policies and procedures.

WORKING CONDITIONS

This job requires working a flexible schedule including evenings, weekends, and holidays as needed.

DISASTER SERVICE WORKER

All City of Tracy employees are, by State and Federal law, Disaster Service Workers. The roles and responsibilities for Disaster Service Workers are authorized by the California Emergency Services Act and are defined in the California Labor Code. In the event of a declaration of emergency, any employee of the City may be assigned to perform activities which promote the protection of public health and safety or the preservation of lives and property. Such assignments may require service at locations, times, and under conditions that are significantly different than the normal work assignments and may continue into the recovery phase of the emergency. If a “Local Emergency” is declared during the employee’s shift, employees will be expected to remain at work to respond to the emergency needs of the community. If a “Local Emergency” is declared outside of the employee’s shift, employees must make every effort to contact their direct supervisor or department head to obtain reporting instructions as Disaster Service Workers.