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Description

Robert Half is always looking to partner with talented Marketing Automation Specialists in the Greater Boston area. By becoming part of our network, you’ll unlock access to rewarding opportunities with some of the most innovative companies in the greater Boston area, all seeking professionals skilled in marketing automation to drive their campaigns to success.

Why Join Robert Half’s Talent Network?

+ Exclusive Opportunities: Be the first to hear about high-impact marketing automation roles across industries like tech, healthcare, financial services, and more

+ Personalized Job Matches: Receive tailored job recommendations that align with your expertise, career goals, and industry interests

+ Expert Guidance: Our consultants offer professional support at every stage—from resume enhancement to interview prep—helping you stand out in the job market

+ Long-Term Connections: Gain ongoing access to an evolving network of opportunities as they arise

What Companies Are Looking For

Marketing Automation Specialists play a critical role in enhancing customer engagement, generating leads, and driving growth by leveraging automation tools and platforms. Desired qualifications and skills commonly sought by hiring companies include:

+ Proficiency with Marketing Automation Platforms: Strong familiarity with tools like Marketo, HubSpot, or similar

+ Campaign Development and Management: Proven ability to design, build, and execute automated campaigns, including email marketing, lead nurturing, and drip campaigns

+ Data Analysis and Reporting: Strong analytical skills to assess campaign performance, measure KPIs, and leverage data insights to optimize ongoing strategies

+ Lead Scoring and Nurturing: Experience implementing lead scoring models to prioritize prospects and building workflows to nurture them through the sales funnel

+ Problem-Solving and Adaptability: Ability to troubleshoot platform issues and adapt campaigns based on data trends and organizational needs

Why Work with Robert Half?

With over seven decades of staffing expertise, Robert Half connects in-demand professionals with leading companies worldwide. We specialize in helping skilled professionals like you connect with leading employers to achieve your career goals. By joining our talent network, you'll enjoy access to exclusive opportunities with competitive pay, flexible arrangements, and the added benefit of personalized support from our experienced recruiting team.

Requirements

+ Proficiency with Marketing Automation Platforms: Hands-on experience with tools like Marketo, HubSpot, Pardot, Eloqua, or ActiveCampaign, including campaign creation, workflow automation, and performance tracking

+ CRM Integration Knowledge: Familiarity with integrating marketing automation platforms with CRM systems such as Salesforce or Microsoft Dynamics to streamline lead management and nurture workflows

+ Email Marketing Expertise: Proven ability to design and execute email campaigns, including list management, segmentation, and personalization to drive engagement

+ Data Management and Analysis: Strong skills in data analysis, reporting, and tracking KPIs to evaluate campaign performance and identify areas for improvement

+ HTML and CSS Basics: A working knowledge of HTML and CSS for customizing email templates, landing pages, etc

+ Audience Segmentation and Targeting: Experience defining and creating audience segments to execute more precise, data-driven marketing tactics

+ Campaign Automation and Optimization: The ability to create and manage automated marketing workflows, including drip campaigns, lead scoring, and trigger events

+ A/B Testing & Experimentation: Experience conducting A/B or multivariate tests on campaigns to determine best-performing strategies and improve ROI

+ Results-Oriented Mindset: A proven track record of delivering measurable results through well-executed marketing automation strategies and thoughtful campaign management

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .