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Web Content Editor - Communications and Marketing
- University at Albany (Albany, NY)
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The University at Albany's Office of Communications and Marketing (OCM) is seeking a web content editor to join the marketing team, reporting to the web content manager.
The web content editor will produce content that adheres to the University's editorial style, web best practices, accessibility standards and SEO guidelines. Responsibilities include creating, editing and optimizing University website content, ensuring it's impactful, accurate and aligned with the University brand.
The web content editor will collaborate with University departments to understand their online communications needs, edit content, advise on best practices and procedures, assist in asset production and monitor outcomes. Additionally, the incumbent will provide guidance and training to faculty/staff to maintain a cohesive and user-friendly online presence.
This position will serve as liaison between departments and OCM to support strategic marketing, enrollment and reputational goals. The web content editor will be an integral member of the marketing department, fostering strong, positive relationships between departments and OCM.
Primary Responsibilities:
+ Collaborate with academic and administrative departments to provide guidance on and execute clear, effective, on-brand web-based communications including website architecture, writing, editing, proofreading, design, layout, monitoring and updating
+ Ensure all web content is accurate, optimized for search engines and adheres to best practices for accessibility and usability
+ Utilize a quality assurance platform to identify and correct accessibility and quality issues in content including broken links, spelling, grammatical errors and off-brand content
+ Train and support faculty and staff to use the web content management system (CMS) and other online applications to create and maintain web content
+ Facilitate meetings with site owners and stakeholders to identify website needs, choose online tools and content that aligns with established goals
+ Create and uphold a rigorous schedule to review, refresh, renew and remove site content
+ Work with the creative team, web designers and developers to provide creative, effective and on-brand solutions in the online space
+ Communicate about the status of projects
+ Routinely monitor website performance using quantitative and qualitative analytics to continuously improve content and user experience
+ Stay current with industry trends and best practices in web content management and digital marketing
+ Use a ticketing system to monitor and respond to website requests
Job Requirements:
Minimum Qualifications:
+ Bachelor's degree from a college or university accredited by a U.S. Department of Education or internationally recognized organization
+ 1-3 years of experience in web marketing communications, writing, editing, content creation or related areas
+ Experience editing websites
+ Clear understanding of website best practices, marketing and branding in the online space
+ Knowledge of WCAG 2.2 web accessibility requirements
+ Experience in search engine optimization (SEO) best practices
+ Proficient in articulating messages with clarity and tact in both written and verbal forms of communication
+ Skilled in proactively engaging in responsibilities while respecting established roles and protocols
+ Excellent organizational and project management skills
+ Strong attention to detail and commitment to quality
+ Ability to work both independently and collaboratively to consistently meet deadlines in a fast-paced environment
+ Facility to manage multiple projects at one time, including both short and long-term efforts
+ Applicants must address in their application the ability to work with culturally diverse populations
+ Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community
+ Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role
Preferred Qualifications:
+ Experience in higher education
+ Knowledge of Drupal or another content management system (CMS)
+ Experience in Google Analytics
+ Experience using a web governance platform for accessibility and quality assurance
+ Experience using project management tools
+ Experience using a ticketing system for website requests and updates
+ Experience using Jotform
Additional Information:
This is a promotional opportunity for current UAlbany employees.
Eligibility for Consideration:
+ You must be employed at the University at Albany campus.
+ You must be in a State-funded UUP professional position (MC employees are not eligible).
+ You must have a permanent, term, or probationary appointment. Only temporary employees employed by UAlbany for three or more consecutive years can be considered eligible.
For details concerning the University's Promotion Policy for Professional Employees, please see HR Memorandum 88-4 (https://www.albany.edu/hr/promotion.php) .
Professional Rank and Salary Grade: Senior Staff Assistant, SL-3, $56,000-$59,000
Special Note: Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements.
The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml (https://www.albany.edu/police/statistics-and-records)
Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at [email protected].
THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER
Please apply online via http://albany.interviewexchange.com/candapply.jsp?JOBID=187884
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Web Content Editor - Communications and Marketing
- University at Albany (Albany, NY)