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129161BRTitle:Marketing Support SpecialistJob Description:

Marketing Support Specialist

The Marketing Support Specialist (MSS) will work closely with the existing Ford Tech Placement marketing team. The Marketing Support Specialist will deliver high quality, complex and timely materials, work products, reports, and presentations to support various marketing initiatives. The MSM will work closely with the Program Management to assist with the development, implementation, and ongoing marketing support to achieve the program goals.

Responsibilities

+ Creating marketing tools for the TPS’s to use at events

+ Producing marketing templates, email drafts, and program emails for team use daily and as needed.

+ Developing and producing program print materials, including fliers and posters

+ Assist with the development and implementation of email nurturing campaigns and marketing activities for specific and/or special events for current and future needs.

+ Track, report and monitor results of marketing activities.

+ Monitor and measure the effectiveness of communication through digital analytics.

+ Provide analytical support of actual results against budget and feasibility of proposed business strategies.

+ Create content using Canva and Adobe Suite

+ Writing and producing copy for print and digital channels and email campaigns

+ Utilizing email marketing platforms including Pardot, Salesforce, Marketing Cloud and Bit.ly

+ Creating and maintaining documentation for training purposes as required

+ Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales.

+ Identifying new markets and creating a plan to enter markets.

+ Partnering with product development teams to estimate product demand.

Qualifications/Skills

+ Bachelor’s degree in marketing or business or equivalent work experience

+ 5 + years of relevant marketing experience

+ Proficiency with various marketing tools including Pardot, Salesforce, Marketing Cloud, Canva, Adobe Suite

+ Proficiency with MS Word, Excel & PowerPoint

+ Experience with marketing automation and digital design.

+ Must have accomplished copywriting skills (samples highly encouraged for consideration)

+ Must have working knowledge of various email marketing platforms identified above.

+ Experience working within the Salesforce.com platform, marketing automation.

+ Demonstrated digital design skills and experience.

+ Requires ability to juggle and prioritize multiple projects simultaneously and be comfortable dealing with changing priorities and timelines.

+ Must be able to understand data and transform it into analytics, often in the absence of documentation, through data profiling, interviews, and reverse-engineering.

+ Must be a motivated initiative-taker who can work independently, but also seek out opportunities to work collaboratively with others.

+ Must have hands-on experience designing and implementing new materials and campaigns.

+ Must have excellent written and verbal communication skills and experience working directly with senior business leaders to understand objectives and articulate the value of business intelligence solutions.

+ Requires ability to interact with User Community to gather requirements and transform it into requirement document.

Auto req ID:129161BRState:Michigan Job Category:Sales and Related Additional Information:MarketSource is an Equal Opportunity Employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. This role may be eligible for the following:

+ Medical, dental & vision

+ 401(k)/Roth

+ Insurance (Basic/Supplemental Life & AD&D)

+ Short and long-term disability

+ Health & Dependent Care Spending Accounts (HSA & DCFSA)

+ Transportation benefits

+ Employee Assistance Program

+ Time Off/Leave (PTO, Vacation or Sick Leave)

San Fran Candidates only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Los Angeles Candidates only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 877-883-4575.Work Site City Selection:Detroit