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Product Knowledge Training Specialist

Theisen Home Farm Auto

1 Positions

ID: 3187031

Posted On 04/09/2025

Job Overview

**Employment Type:** Full Time

**Supervisor:** Learning and Development Manager

**Location:** Store Support Center

________________________________________

Job Description

The Product Knowledge Training Specialist is a hands-on builder of product training content and delivery across Theisen’s retail stores. This role collaborates closely with the Learning & Development team, Merchandising, Marketing, Vendors, and field teams to develop and deliver high-impact product training programs that support Store Support Center initiatives and new store opening execution. The trainer will create engaging, informative training content (videos, guides, LMS modules), visit stores to lead in-person demonstrations, and take ownership of implementation and program tracking.

This position plays a key role in connecting product knowledge to sales outcomes, ensuring associates can confidently recommend products, enhance customer engagement, and drive revenue. Ideal candidates will bring a deep understanding of retail products across farm, home, and auto categories, with experience in vendor partnerships, trade shows, or live product demos. This role requires someone who can design, deliver, and continuously improve scalable training that aligns with Theisen’s culture and high standards.

This position will also be responsible for evaluating the effectiveness of training programs, tracking associate progress, and providing feedback to improve product knowledge and selling techniques. This includes maintaining annual training calendars, supporting new store openings with detailed training plans and timelines, and coordinating vendor involvement.

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Qualifications

+ High school diploma or GED required

+ Bachelor’s degree preferred, ideally in Management, Business Administration, Retail Management, or related field

+ 5+ years of experience in training, project management, or event coordination

+ Experience with product demonstrations, trade shows, or vendor presentations highly desired

+ Familiarity with Learning Management Systems (LMS) and training content creation tools (e.g., Camtasia)

+ Valid driver’s license with clean driving record

+ Proficiency in Microsoft Office

+ Travel required, including new store openings and occasional overnight stays

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Key Responsibilities

+ Be a "Brand Ambassador" for Theisen’s by promoting product knowledge that supports our brand promise and values

+ Build and maintain engaging training content: videos, guides, e-learning modules, and vendor-supplied material

+ Visit stores to provide in-person, hands-on product training to associates and management

+ Partner with merchandising, vendors, marketing, and field teams to ensure accuracy and relevance of product training

+ Manage training content in the LMS and support systems like ExpertVoice, NHPA, and Stihl

+ Conduct train-the-trainer sessions and workshops focused on product knowledge, selling techniques, and customer engagement

+ Lead training efforts for new store openings, including coordination with internal stakeholders and vendors, training content setup, logistics, and associate scheduling

+ Monitor completion rates, generate training reports, and identify gaps

+ Track in-store performance metrics and provide feedback to improve associate selling techniques and knowledge application

+ Develop and maintain annual training calendars, product launch timelines, and training documentation

+ Support a learning culture that is fun, high-energy, and aligned with business goals

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Required Knowledge, Skills, and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

+ Excellent verbal and written communication skills

+ Strong presentation and facilitation abilities for small and large groups

+ Proven ability to collaborate, build relationships, and influence others

+ High attention to detail with the ability to manage projects independently

+ Strong planning, organizational, and problem-solving skills

+ Ability to navigate ambiguity and shifting priorities

+ Familiarity with LMS functionality and reporting tools

+ Demonstrated passion for education, product knowledge, and sales performance

+ High level of integrity and business ethics

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Physical Demands

While in the office, frequent physical demands include sitting, standing, walking, dexterity, and light grasping. Occasional physical demands include lifting up to 25 lbs., bending, stooping, reaching, kneeling, squatting, climbing stairs and firmly grasping. The employee is required to accept incoming calls and must be able to hear and speak. Specific vision abilities required by this job include vision adequate for the incumbent to perform the responsibilities and functions of the job efficiently. The associate must have the manual dexterity to manually operate and use a computer and other basic office equipment.

While in the store, frequent physical demands include lifting up to 25 lbs., walking, standing, bending, reaching, dexterity and light grasping. Occasional physical demands include lifting up to and over 50 lbs., climbing stairs, squatting, and firmly grasping. The associate is required to talk and hear. Must be able to work required shifts including nights and weekends, and maintain attendance standards. Specific vision abilities required by this job include vision adequate for the incumbent to perform the responsibilities and functions of the job efficiently. The associate must have the manual dexterity to manually operate and use a computer/cash register and/or RF.

Must be willing to travel and work required shifts including nights and weekends as needed.

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Work Environment and Working Conditions

While in the office, this position will be performed inside a climate-controlled office facility. The noise level is low to medium and typical of an office environment. Potential hazards include electrical hazards. Atmospheric conditions are typical of an office environment and may include exposure to odors and dust.

While in the store, work will normally be performed inside of the store facility; however, some work may occasionally be performed outside in conditions ranging from cold below 32 degrees to heat above 100 degrees. The work environment is usually fast paced with regular deadlines and sales expectations. Extreme noise and vibrations may occasionally be experienced. Associates may be subjected to hazards such as burns, cuts, electrical, explosive, and mechanical. Due to the nature of the work, associates may be exposed atmospheric conditions such as dust fumes, odors, and poor ventilation. For the safety of our associates, all associates may be required to wear protective devices from time to time, depending on the job/task being performed.

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Benefits

Part-Time and Full-Time Eligible:

+ Competitive match on 401K

+ PTO

+ Holidays

+ Birthday-off with pay

+ Associate discount and many other benefits

Full-Time Also Eligible:

+ Health insurance

+ Dental insurance

+ Vision insurance

+ Flexible spending accounts

+ Short-term and long-term disability

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Company Culture and Values

At Theisen's, our company culture is built on a foundation of respect, collaboration, and service to our communities. We believe in putting **Customer First** , working together as **One Connected Team** , and always finding ways to **Give Back** . These three pillars guide how we approach our work and interact with each other every day.

We are committed to fostering an inclusive and supportive environment where every associate is valued and encouraged to grow. At Theisen's, we strive to make a positive impact on our customers, our communities, and each other, creating a workplace where hard work, dedication, and innovation are celebrated.

Theisen’s is proud to be an Equal Opportunity Employer. We do not discriminate against any associate or applicant for employment based on race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, disability, status as a veteran, or any other federal, state, or local protected class.

Primary Contact

315330

Kelly Boge

HR Generalist, Human Resources

563-556-4738

Phone

Phone

Phone

Fax

[email protected]

Email

True

True

True

Job Details

Location

Dubuque, IA

Job Type

Employee

Full/Part

Full Time

Company ID

1280

Job REQ #

3187031

\# Positions

1

Start Date

20250409

End Date

20250606

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Theisen Home Farm Auto

About the Company

Theisen's is an independent, family-owned chain of Home, Farm and Auto stores, with locations in Dubuque, Maquoketa, Dewitt, Anamosa, Monticello, Tipton, Dyersville, Vinton, lowa Falls, Charles City, New Hampton, Marshalltown, Cedar Rapids (2), Newton, Ames, Grinnell, Pella, Coralville, Indianola, Davenport IA, Sparta WI, Black River Falls WI and Jefferson, WI.

Theisen's is a member of Mid-States Distributing, a buying group comprised of independent, family-owned retailers across the country.

Theisen's was founded in 1927 by Leo & Kathryn Theisen. Theisen's headquarters are in Dubuque where the buying staff, advertising, accounting, human resources, MIS and distribution center are located.

**Theisen's** employs over 1200 associates. The philosophy at Theisen's is "people buy from people, not companies" and the company stresses that "our associates work with us, not for us". 6201 Chavenelle Road Dubuque , IA 52002-2634 (563)556-4738