• Marketing and Comm Spec II

    University of Florida (Gainesville, FL)


    Marketing and Comm Spec II

     

    Work type: Staff Full-Time

     

    Categories: Communications/Public Relations/Marketing

     

    Department: 07700100 - HO-HOUSING OFFICE

    Classification Title:

    Marketing and Comm Spec II

    Classification Minimum Requirements:

    Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience

    Job Description:

    Responsible for the coordination of a comprehensive strategic marketing plan to inform, increase awareness, participation, and the utilization of the programs, services

     

    + Develop and execute strategic storytelling across channels including websites, social media and digital assets, utilizing a variety of mediums including videography, photography, print design, electronic newsletters, and other formats in support of university, the Division of Student Life, and the department; ensure all are in-line with appropriate targets, timelines, policies and techniques

    + Create and edit written communications, collaborating with Division of Student Life Marketing & Strategic Communications as required

    + Plans and creates original graphic designs: pictures, drawing, graphic materials using computer and other media for use in marketing campaigns and facility needs.

    + Ensure all materials, art, or work produced follow proper brand standards and brand consistency

    + Maintain departmental website updating content and design as needed

    + Coordinate efforts to support event coverage with Division of Student Life Marketing & Strategic Communications including videography, photography, social media, etc.; attending events as needed

    + Assist with creating communications for high level stakeholders

    + Interpret and ensure compliance with departmental and University policies, guidelines, and other relevant regulations

    + Recommend, maintain, disseminate, and enforce policies, procedures, and guidelines for areas of responsibility

    + Gather information, analyze data, and compile reports to maximize effectiveness, efficiencies, strategies, and inform management decisions and/or department goals; Manage and utilize online content and marketing analytics

     

    Responsible for project management and determination of workflow for completion of marketing or communication needs

     

    + Determine workflow for project requests, set appropriate timelines, ensuring communication about project progress; follow-up/follow-through on completion of projects

    + Confer with clients to discuss and determine layout design and goals for communication pieces; Identify and communicate on complex project issues.

    + Manage marketing related archive files for the department including but not limited to media clippings, image files, design files, and back-up of all digital files.

    + Collaborates with Division of Student Life Marketing & Strategic Communications in the implementation of policies and procedures relating to the marketing and communications processes and procedures

     

    Manage print projects and assist with communicating to external vendors

     

    + Prepare artwork files for print and meeting vendor specifications

    + Responsible for purchasing various marketing materials (e.g. print materials, signage, environmental design materials) with third party vendors

     

    Perform other related functions including developing reports and handling special projects

     

    + Serve on Division of Student Life or University of Florida committees as needed

    Expected Salary:

    $67,200 Annually

    Required Qualifications:

    Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.

    Preferred:

    EDUCATION & EXPERIENCE

    + Bachelor’s in public relations/communications, marketing, graphic design, advertising or business marketing

    + Demonstrated experience in creating, managing and measuring marketing strategies, content creation and digital engagement.

    + Project management experience; ability to manage multiple projects and perform efficiently in a fast-paced environment with a fluctuating and competing priorities

    + Demonstrated knowledge of and experience in managing printing processes and pre-press production requirements

    + Demonstrated experience in brand management

    SKILLS

    + Demonstrated proficiency with computers and Adobe Creative Suite (Photoshop, InDesign, Illustrator)

    + Demonstrated experience with website creation and editing (WordPress)

    + Demonstrated proficiency in social media platforms

    + Communication skills (verbal and written); demonstrated proficiency and excellence in writing and editing

    + Highly proficient in print-related applications and techniques

    + Demonstrated planning and organization skills

    + Demonstrated interpersonal skills

    ABILITIES

    + Proven ability to effectively lead and direct collaborative, customer-based services in a complex environment with multiple stakeholders

    + Accuracy, attention to detail and a customer service-oriented attitude

    + Demonstrated ability to function effectively in a fast-paced environment with frequent interruptions

    + Demonstrated ability to handle multiple projects or tasks simultaneously

    + Ability to work as part of a team in a multi-faceted environment

    Special Instructions to Applicants:

    + In order to be considered, you must upload your cover letter and resume.

    + Application must be submitted by 11:55 p.m. (ET) of the posting end date.

     

    Health Assessment Required:No

     

    Advertised: 08 May 2025 Eastern Daylight Time

     

    Applications close: 28 May 2025 Eastern Daylight Time