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DESCRIPTION

Open to candidates in the **United States** . Those living near an **Acosta Group** office will work a **\#hybrid** schedule, working **3 days a week in the office.**

As a trusted advisor, you will own all **analytics** and **measurement initiatives** for clients. Your success will hinge on your ability to **synthesize complex data** into **compelling narratives** that demonstrate **impact** , build trust, and influence future strategy.

What You Will Do

+ **Lead Measurement Implementation** : Lead efforts across the shopper and connected commerce team to quantify the sales and brand equity impact (ROI) of shopper marketing and connected commerce programs.

+ **Evaluate Program Performance** : Analyze sales trends and performance against defined targets across key CPG categories to assess the overall effectiveness of shopper and commerce programs.

+ **Predictive Tools** : Lead the development, customization, and rollout of predictive measurement tools and models, bringing innovation and best practices to enhance client value.

+ **Consult and Align Strategies** : Work with internal teams and **CPG** clients to ensure measurement strategies align with program goals and deliver actionable insights.

+ **Translate Data into Strategy** : Convert complex data into strategic storytelling that connects insights to business outcomes, providing fact-based recommendations to optimize future campaigns.

RESPONSIBILITIES

+ **Lead efforts** to quantify the ROI and brand equity impact of shopper marketing and connected commerce programs.

+ **Serve as a subject matter expert** in CPG shopper behavior, category dynamics, and omnichannel marketing.

+ **Evaluate the performance** of shopper and commerce programs by analyzing sales trends and targets across key CPG categories.

+ **Apply shopper marketing expertise** to inform measurement plans, campaign objectives, and KPIs aligned to shopper conversion and brand outcomes.

+ **Develop and roll out predictive measurement tools** and models, incorporating innovation and best practices to enhance client value.

+ **Consult with internal teams and CPG clients** to align measurement strategies with program goals and deliver actionable insights.

+ **Direct and manage analytics resources** across project planning, execution, analysis, and delivery of measurement outputs.

+ **Translate data into strategic storytelling** that connects insights to business outcomes, providing fact-based recommendations to optimize future campaigns.

QUALIFICATIONS

Education Requirements:

+ Bachelors Degree

+ Category Management certification, **preferred**

Work Experience Requirements:

+ **6 to 10 years** of related work experience

+ At least 2 years of **Supervisor/Management** experience

Knowledge, Skills, and Abilities Requirements:

+ **Solid knowledge** of Retail & CPG industries, managing data sources like Retailer POS, NielsenIQ, IRI/Circana, and consumer insights tools.

+ **Lead and coach** project management and accountability skills for optimal execution of analytic deliverables.

+ **Execute projects and initiatives** by communicating goals, assigning tasks, and setting measures of results.

+ **Advanced cross-functional skills** in teamwork, communication, presentation, storytelling, and delivering solutions.

+ **Break down problems** into smaller components and resolutions.

+ **Customize communication** to appeal to the audience's interests and needs.

+ **Build and maintain relationships** with stakeholders to gain trust and respect for optimal execution.

+ **Prioritize initiatives** based on strategic priorities.

+ **Define and communicate roles** and responsibilities.

+ **Build strategic objectives** with senior leadership to identify growth areas.

\#DiscoverYourPath

ABOUT US

Acosta is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.

Specializing in retail sales services, digital strategy, and business intelligence, Acosta empowers brands to thrive in the world of omnichannel shopping. Our sales and digital teams build lasting relationships, ensuring our client brands get the space they deserve in stores and outperform the competition online, while our merch reps make brands shine in retail locations across the world.

But it’s not just about what we do – it’s about who we are. With a team of over 20,000 associates, we’re a community of forward-thinking, value-driven professionals committed to an unmatched level of trust and transparency in the industry. And, we understand the importance of work-life balance, which is why many of our field roles provide our associates with flexible scheduling options. Join us and be a part of a team that values growth and making a real impact for our clients, retail partners and their customers.

Acosta Group and its subsidiaries believe the posted compensation range accurately reflects this role at the time of posting. Final pay may vary based on qualifications and location, and the range may be updated in the future.

Acosta Group is an E-Verify employer. By applying, you agree to our Privacy Statement and Terms of Conditions.

US: http://acosta.jobs/privacy-policy-us/

Canada: http://acosta.jobs/privacy-policy-ca/

We are an equal employment opportunity employer.

Acosta is part of Acosta Group. To learn more about Acosta click here: https://acosta.jobs/agency/acosta

Acosta, and its subsidiaries, is an Equal Opportunity Employer

**Job Category:** Marketing

**Position Type:** Full time

**Business Unit:** Sales

**Salary Range:** $102,900.00 - $128,600.00

**Company:** Acosta Employee Holdco LLC

**Req ID:** 5827