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Principal Market Development Referral Specialist
- Medtronic (Mounds View, MN)
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We anticipate the application window for this opening will close on - 19 May 2025
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Are you a strategic problem solver passionate about changing patient’s lives through innovative technologies and digital experiences?
As a referral marketing consultant, you will be part of a dynamic team, working with U.S. and global colleagues to prioritize current indication expansion, such as Syncope, Atrial Fibrillation, or Stroke, and launch timelines of new indications. Your role will be focused on driving referral strategies to assess indication development and investment decisions, emphasizing the importance of collaboration and shared responsibility in achieving our goals.
You will work closely with a team of downstream and upstream marketers, strategic therapy expansion leaders, and cross-functional partners to identify opportunities to expand the current and future portfolio while keeping access and growth considerations in mind.
In this role, you will craft campaigns, compelling business cases, and opportunity assessments by weaving together competitive intelligence, market trends, clinical outcomes, and financial modeling to inform the referral strategy.
This position requires learning agility, strategic thinking, and flexibility as well as the ability to build and maintain strong relationships with experts in clinical, health economics & reimbursement, and other functions that are critical to influence patient’s lives positively.
This role is based in Minneapolis, Minnesota, and will have a hybrid work schedule. For highly talented individuals, there is the potential to discuss remote work opportunities.
Join a Culture of Collaboration and Innovation.
A Day in the Life
As the lead for referral marketing strategies, you will have ample opportunities to grow and expand your professional horizons. Prepare and present regular updates to senior leadership. Your responsibilities will include:
+ **Referral Programs:** Lead the planning, development, and implementation of current and new indication expansion and referral strategies, including advisory board, education programs, messaging, and medical conferences to drive awareness and referral
+ **Stakeholder Engagement:** Develop, build, and strengthen long-term relationships with industry partners and healthcare professionals, including both implanters and referring physicians (including neurology, stroke coordinators, interventional neurology, cardiology, and advanced practice providers)
+ **Pathway Development:** Identify and support the implementation of patient pathway programs, identify potential barriers, and provide solutions, with continuous evaluation and assessment for improvement
+ **Performance Monitoring:** Track and analyze program performance metrics, providing regular updates and recommendations for optimization to senior leadership.
+ **Marketing Enablement:** Lead the creation and execution of referral marketing and digital campaigns in partnership with creative teams & agencies. Own and manage claims matrix to drive consistency and clarity.
+ **Cross-Functional Collaboration:** Work closely with R&D, regulatory, clinical, and sales and marketing teams to ensure effective communication and execution of expansion initiatives.
+ Ability to travel as needed, up to 25% of the time
Must-Have – Minimum Requirements
+ Bachelor's Degree
+ 7+ years of experience in marketing, market development strategy, or program development work (5+ years with Advanced Degree)
+ Proven ability to lead cross-functional teams and seek answers
+ Comfort navigating ambiguity with the ability to develop strategy and gain consensus
Nice to Have
+ Cardiovascular expertise within medical device or pharmaceutical
+ Previous commercial launch experience
+ MBA or other master’s degree
+ Experience developing relationships with KOLs and hospital administration
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Salary ranges for U.S (excl. PR) locations (USD):$127,200.00 - $190,800.00
This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).
The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.
Further details are available at the link below:
Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page\_name=signon&co\_num=30601&co\_affid=medtronic)
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here (https://www.medtronic.com/content/dam/medtronic-wide/public/united-states/employee-support-services/careers/la-county-legal-notice.pdf) a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
**We change lives** . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.
**We build extraordinary solutions as one team** . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.
**This life-changing career is yours to engineer** . By bringing your ambitious ideas, unique perspective and contributions, you will…
+ **Build** a better future, amplifying your impact on the causes that matter to you and the world
+ **Grow** a career reflective of your passion and abilities
+ **Connect** to a dynamic and inclusive culture that welcomes the challenge of life-long learning
These commitments set our team apart from the rest:
**Experiences that put people first** . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.
**Life-transforming technologies** . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.
**Better outcomes for our world** . Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.
**Insight-driven care** . Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.
This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .
For updates on job applications, please go to the candidate login page and sign in to check your application status.
If you need assistance completing your application please email [email protected]
To request removal of your personal information from our systems please email [email protected]
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