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  • Principal Prospective Patient Marketing Program…

    Medtronic (Minneapolis, MN)



    Apply Now

    We anticipate the application window for this opening will close on - 19 May 2025

     

    At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

     

    A Day in the Life

     

    At Medtronic, you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all.

     

    Together, we change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies, and services can do to help alleviate pain, restore health, and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It’s what makes this an exciting and rewarding place to be. The Cardiac Diagnostics & Services (CDS) business is at the forefront of transforming cardiac care through early detection, remote patient monitoring, and advanced digital health platforms. We’re committed to helping patients live fuller, healthier lives through innovative technologies and proactive engagement strategies.

     

    We are seeking a dynamic and strategic **Principal Prospective Patient Marketing** **Program Manager** to lead our direct-to-patient (DTP) and direct-to-consumer (DTC) marketing efforts. This high-visibility role will be instrumental in shaping how Cardiac Diagnostics and Cardiac Rhythm engages and educates prospective patients, drives awareness of our diagnostic solutions, and builds long-term trust with consumers. As the primary architect of our patient-focused marketing programs, you will be responsible for developing and executing omnichannel campaigns, building out core capabilities in consumer engagement, and collaborating across marketing, clinical, commercial, digital, and external agency partners. This is a unique opportunity to create meaningful impact at the intersection of digital innovation and human health.

     

    A DAY IN THE LIFE:

     

    In this high-impact role, you’ll lead the strategy and execution of digital patient campaigns that directly connect patients with Medtronic’s cardiac diagnostic solutions. Your days will blend creative collaboration with data-driven decision-making—shaping messaging, aligning cross-functional teams, presenting insights to leadership, and continuously refining how we reach and engage prospective patients. Responsibilities will include:

     

    + Lead and scale direct-to-patient/consumer marketing strategy and execution across the CDS business.

    + Design and launch integrated DTC campaigns that drive awareness, education, and activation among prospective patients.

    + Build and own the performance metrics, from strategy to execution.

    + Partner closely with product marketing, digital teams, clinical stakeholders, and external agencies to align messaging and ensure brand consistency.

    + Analyze and report on campaign performance using KPIs and consumer insights to continuously optimize efforts.

    + Identify and incorporate emerging channels and tactics (e.g., SEO, paid media, social, influencers) into patient digital strategy.

    Basic Qualifications: Must Have:

    + Bachelor's Degree

    + Minimum of 7 years of relevant digital experience, or advanced degree with a minimum of 5 years relevant experiencein the digital pharmaceutical, medical device, or other healthcare-centric industry

    + Demonstrated success leading cross-functional, multichannel marketing initiatives in patient advocacy, digital strategy, and execution

    + Ability to manage multiple stakeholders, programs and changing priorities

    + Proven ability to think strategically and translate digital vision into results.

    + Experience with digital marketing platforms, analytics tools, and content development.

    + Bring structure and recommendations where none exists

    + Ability to travel up to 20% of the time

    Nice to Have:

    + MBA or advanced degree in marketing or healthcare-related field.

    + Experience in cardiology, diagnostics, remote monitoring, or chronic disease management.

    + Entrepreneurial spirit balanced with collaborative style and professional maturity

    + Knowledge of HIPAA and regulatory considerations for patient communications.

    + Comfort operating in a matrixed, fast-paced environment with senior-level visibility.

     

    Physical Job Requirements

     

    The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

     

    The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

     

    Benefits & Compensation

    Medtronic offers a competitive Salary and flexible Benefits Package

    A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

     

    Salary ranges for U.S (excl. PR) locations (USD):$117,600.00 - $176,400.00

     

    This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

     

    The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

     

    The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).

     

    The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

     

    Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

    Further details are available at the link below:

    Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?page\_name=signon&co\_num=30601&co\_affid=medtronic)

     

    About Medtronic

     

    We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.

     

    Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.

     

    We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

     

    Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .

     

    It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

     

    If you are applying to perform work for Medtronic, Inc. (“Medtronic”) in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find here (https://www.medtronic.com/content/dam/medtronic-wide/public/united-states/employee-support-services/careers/la-county-legal-notice.pdf) a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

     

    We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.

     

    Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.

     

    We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

     

    **We change lives** . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.

    **We build extraordinary solutions as one team** . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.

    **This life-changing career is yours to engineer** . By bringing your ambitious ideas, unique perspective and contributions, you will…

    + **Build** a better future, amplifying your impact on the causes that matter to you and the world

    + **Grow** a career reflective of your passion and abilities

    + **Connect** to a dynamic and inclusive culture that welcomes the challenge of life-long learning

    These commitments set our team apart from the rest:

    **Experiences that put people first** . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.

    **Life-transforming technologies** . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.

    **Better outcomes for our world** . Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.

    **Insight-driven care** . Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in care

     

    It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

     

    For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.

     

    This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .

     

    For updates on job applications, please go to the candidate login page and sign in to check your application status.

     

    If you need assistance completing your application please email [email protected]

     

    To request removal of your personal information from our systems please email [email protected]

     


    Apply Now



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