"Alerted.org

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

The reputation of Southern Glazer’s is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer’s has been recognized by Newsweek as one of America’s Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

The Digital team is transforming the way Southern Glazer’s customers, suppliers, sales, and service organizations interact with each other through its digital experiences. The Sr. Digital Merchandiser assumes a crucial role in developing and executing merchandising strategies that position our wine, spirits, and supplies effectively for our customers. You will work closely with internal teams and external partners to drive product discovery, engagement, and sales.

As the Sr. Digital Merchandiser at Proof, you will drive the strategy and execution of digital merchandising experiences and content across our digital platforms (Proof and app). You will own the homepage content strategy, curated and brand landing pages, and serve as a key expert in visual storytelling and customer experience design.

In this role, you’ll collaborate cross-functionally with Marketing, Design, Site/Digital Merchandising (SDM), Go-to-Market, and Product & Platform teams to develop enterprise-aligned strategies that support rapid experimentation and testing. Your work will be closely tied to business OKRs, with a focus on increasing customer engagement and optimizing performance.

You will report to the Director of Digital Merchandising, who oversees the broader merchandising strategy and execution for SG Proof.

Primary Responsibilities

+ **Site Experience Strategy:** Create and execute merchandising strategies that transform data and insights into actionable plans to enhance customer engagement and support business priorities **.**

+ **Website Content Strategy:** Drive a cohesive and engaging content strategy for the website. Collaborate with the Marketing, SDM, and Commercial teams to ensure alignment across the business enterprise. Provide strategic insights to creative teams, ensuring content aligns with the brand and drives performance.

+ **Site Execution and Operations Management:** Responsible for enhancing the customer journey by ensuring that story content, landing pages, and brand pages are published accurately, with compelling calls to action.

+ **Data-Driven Decision Making** : Establish measurable KPIs, build strategies to deliver and exceed KPI goals which include CTR, ATC, CVR and content attributed revenue.

+ **Data Analysis and Optimization:** Analyze sales data, customer behavior data, and web analytics to identify trends and opportunities. Report performance results to senior leadership on a regular cadence as defined.

+ **Innovation & Continuous Improvement:** Leverage technology, data, process enhancements, and emerging merchandising trends to identify and promote opportunities for growth and efficiency.

+ **Cross-Functional Collaboration:** Work with Marketing, Commercial, and Digital product teams increase customers engagement and new product discovery aligned to broader company goals.

Additional Primary Responsibilities

+ **Stakeholder Communication:** Communicate plans and key initiatives to stakeholders to ensure alignment and collaboration.

+ **Trend Forecasting:** Identify key trend forecasts and define SG Proof’s storytelling roadmap to enhance the customer journey.

+ **Operational Excellence:** Achieve operational excellence by creating and implementing improved workflows, processes, and timelines.

+ **Customer Experience:** Drive continuous improvement of the path to purchase journey to increase conversion rates.

+ **Promotions and Campaigns:** Collaborate with Commercial and Market sales teams to design and execute effective online promotional campaigns and product launches to achieve revenue goals.

+ **Leadership and Management:** Motivated self-starter who works well independently and as part of a team.

Minimum Qualifications

+ Possesses strong critical thinking and analytical skills, demonstrating ease in understanding and utilizing multiple data sources.

+ Excellent verbal and written communication skills – ability to express ideas clearly, concisely and effectively; listens to and responds appropriately to others; presents ideas and recommendations in ways that influence the beliefs and decisions of others and inspires them to action.

+ The ability to work effectively across various functions and organizational levels to achieve desired goals.

+ Proficient in A/B testing, content management, publishing, search, and various digital merchandising tools and platforms.

+ Strong data-driven decision-making capabilities, particularly in understanding online shopping behaviors and the alcohol beverage industry.

+ A collaborative mindset that emphasizes building partnerships across different functions.

+ Empathetic approach to user needs and challenges.

+ Ability to travel overnight, approximately 30%

Physical Demands

+ Physical demands include a considerable amount of time sitting and typing/keyboarding, using a computer (e.g., keyboard, mouse, and monitor), or adding machine

+ Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, squatting, and stooping

+ May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.