"Alerted.org

Description

Job Title: Digital Marketing Specialist

Employment Type: Full-Time

We are partnering with a growth-oriented small business in the CPG industry. Our client thrives on collaboration and a shared commitment to achieving goals. This role offers the potential for growth within the organization while working in a fast-paced, hands-on environment.

Position Summary:

The Digital Marketing Specialist will play a key role in managing the company’s digital presence and executing marketing strategies that drive brand growth. The role requires a combination of strategic thinking, hands-on execution, and data-driven decision-making. The ideal candidate will have a strong grasp of Shopify, SEO/SEM, and analytics, as well as the ability to manage budgets and collaborate closely with the in-house team.

Key Responsibilities:

+ Oversee and manage all digital marketing efforts, ensuring alignment with business goals and objectives.

+ Manage the company’s Shopify platform, including UI/UX optimization and digital strategy execution.

+ Partner with leadership to evaluate current marketing initiatives, explore cost-saving opportunities, and identify innovative ways to promote the brand.

+ Collaborate with the in-house team on strategic campaigns and day-to-day operations.

+ Monitor and analyze campaign performance using dashboards and other tools to provide actionable insights.

+ Develop and oversee the marketing budget, ensuring resources are allocated effectively to produce measurable results.

Requirements

Qualifications and Skills:

+ Industry Experience: Strong background in CPG marketing, with a particular focus on platforms like Instacart and Walmart Connect (a significant plus).

+ Technical Expertise: Proficient in Shopify, Google Ads, SEO/SEM, and digital analytics. Candidates with a learning mindset can fill gaps in specific technical skills.

+ Analytical Mindset: Passion for numbers, analytics, and data visualization. Ability to provide insights and actionable recommendations based on performance metrics.

+ Collaboration Skills: Experience working with small teams; ability to adapt, roll up your sleeves, and assist in various capacities.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .